Public Relations and Fundraising Managers

Job Description: Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Public Relations and Fundraising Managers spend a lot of their time Communicating with Persons Outside Organization. They are naturally good at Oral Expression, Oral Comprehension, Written Expression, and Speech Clarity. Public Relations and Fundraising Managers are typically characterized as being Enterprising and Artistic. They are usually very knowledgable about Customer and Personal Service, Sales and Marketing, and English Language and are skilled at Speaking and Coordination.

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Work Activities

Communicating with Persons Outside Organization
  
Establishing and Maintaining Interpersonal Relationships
  
Organizing, Planning, and Prioritizing Work
  
Communicating with Supervisors, Peers, or Subordinates
  
Provide Consultation and Advice to Others
  
Thinking Creatively
  
Performing for or Working Directly with the Public
  
Making Decisions and Solving Problems
  
Updating and Using Relevant Knowledge
  
Getting Information
  
Selling or Influencing Others
  
Identifying Objects, Actions, and Events
  
Scheduling Work and Activities
  
Coordinating the Work and Activities of Others
  
Resolving Conflicts and Negotiating with Others
  
Analyzing Data or Information
  
Coaching and Developing Others
  
Guiding, Directing, and Motivating Subordinates
  
Developing Objectives and Strategies
  
Monitor Processes, Materials, or Surroundings
  
Judging the Qualities of Things, Services, or People
  
Interpreting the Meaning of Information for Others
  
Developing and Building Teams
  
Processing Information
  
Training and Teaching Others
  
Monitoring and Controlling Resources
  
Evaluating Information to Determine Compliance with Standards
  
Interacting With Computers
  
Staffing Organizational Units
  
Performing Administrative Activities
  
Estimating the Quantifiable Characteristics of Products, Events, or Information
  
Documenting/Recording Information
  
Assisting and Caring for Others
  
Handling and Moving Objects
  
Performing General Physical Activities
  
Inspecting Equipment, Structures, or Material
  
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment
  
Operating Vehicles, Mechanized Devices, or Equipment
  
Repairing and Maintaining Electronic Equipment
  
Controlling Machines and Processes
  

Abilities

Oral Expression
  
Oral Comprehension
  
Written Expression
  
Speech Clarity
  
Speech Recognition
  
Deductive Reasoning
  
Near Vision
  
Written Comprehension
  
Problem Sensitivity
  
Fluency of Ideas
  
Originality
  
Information Ordering
  
Inductive Reasoning
  
Mathematical Reasoning
  
Category Flexibility
  
Selective Attention
  
Number Facility
  
Memorization
  
Time Sharing
  
Far Vision
  
Visualization
  
Flexibility of Closure
  
Finger Dexterity
  
Speed of Closure
  
Perceptual Speed
  
Visual Color Discrimination
  
Auditory Attention
  
Hearing Sensitivity
  
Depth Perception
  
Trunk Strength
  
Wrist-Finger Speed
  

Interests

Enterprising
  
Artistic
  
Social
  
Conventional
  
Realistic
  
Investigative
  

Knowledge

Customer and Personal Service
  
Sales and Marketing
  
English Language
  
Communications and Media
  
Administration and Management
  
Personnel and Human Resources
  
Clerical
  
Computers and Electronics
  
Education and Training
  
Economics and Accounting
  
Mathematics
  
Sociology and Anthropology
  
Psychology
  
Law and Government
  
Production and Processing
  
Telecommunications
  
Public Safety and Security
  
Philosophy and Theology
  
History and Archeology
  
Geography
  
Design
  
Foreign Language
  
Transportation
  
Medicine and Dentistry
  
Fine Arts
  
Therapy and Counseling
  

Wages

Delaware
$127,390  
 
New York
$124,740  
 
Virginia
$118,330  
 
District of Columbia
$116,530  
 
New Jersey
$112,980  
 
Rhode Island
$109,540  
 
Massachusetts
$104,840  
 
California
$102,190  
 
Colorado
$99,010  
 
Florida
$97,800  
 
Minnesota
$97,370  
 
Texas
$93,420  
 
Washington
$91,810  
 
Ohio
$91,460  
 
Maryland
$89,220  
 
Nevada
$88,030  
 
New Hampshire
$87,920  
 
Michigan
$87,070  
 
North Carolina
$85,020  
 
Wisconsin
$84,810  
 
Missouri
$83,080  
 
Georgia
$82,670  
 
Oregon
$81,550  
 
Pennsylvania
$81,440  
 
Hawaii
$80,570  
 
Kansas
$80,340  
 
Illinois
$79,390  
 
Utah
$78,770  
 
South Dakota
$77,860  
 
Connecticut
$77,270  
 
Vermont
$77,120  
 
Nebraska
$76,740  
 
Arizona
$76,420  
 
Alabama
$75,830  
 
New Mexico
$71,290  
 
Iowa
$71,260  
 
Arkansas
$70,350  
 
South Carolina
$70,050  
 
Alaska
$68,920  
 
Indiana
$67,590  
 
Idaho
$66,980  
 
Tennessee
$66,930  
 
North Dakota
$65,180  
 
Louisiana
$63,610  
 
Kentucky
$63,430  
 
Wyoming
$63,340  
 
Maine
$61,840  
 
Puerto Rico
$58,470  
 
Mississippi
$57,440  
 
Oklahoma
$55,710  
 
Montana
$54,380  
 
West Virginia
$53,910  
 

Skills

Speaking
  
Coordination
  
Monitoring
  
Writing
  
Persuasion
  
Reading Comprehension
  
Active Listening
  
Critical Thinking
  
Judgment and Decision Making
  
Social Perceptiveness
  
Management of Personnel Resources
  
Complex Problem Solving
  
Negotiation
  
Active Learning
  
Systems Analysis
  
Management of Financial Resources
  
Time Management
  
Systems Evaluation
  
Service Orientation
  
Instructing
  
Learning Strategies
  
Management of Material Resources
  
Mathematics
  
Operations Analysis
  
Quality Control Analysis
  
Operation Monitoring
  
Programming
  
Science
  
Technology Design
  

Work Values

Working Conditions
  
Relationships
  
Independence
  
Achievement
  
Recognition
  
Support
  

Work Styles

Attention to Detail
  
Dependability
  
Integrity
  
Stress Tolerance
  
Cooperation
  
Initiative
  
Achievement/Effort
  
Adaptability/Flexibility
  
Leadership
  
Concern for Others
  
Independence
  
Persistence
  
Self Control
  
Social Orientation
  
Innovation
  
Analytical Thinking
  

Work Context

Face-to-Face Discussions
  
Electronic Mail
  
Telephone
  
Contact With Others
  
Deal With External Customers
  
Importance of Being Exact or Accurate
  
Work With Work Group or Team
  
Impact of Decisions on Co-workers or Company Results
  
Frequency of Decision Making
  
Structured versus Unstructured Work
  
Freedom to Make Decisions
  
Spend Time Sitting
  
Coordinate or Lead Others
  
Indoors, Environmentally Controlled
  
Letters and Memos
  
Time Pressure
  
Responsibility for Outcomes and Results
  
Level of Competition
  
Frequency of Conflict Situations
  
Importance of Repeating Same Tasks
  
Public Speaking
  
Deal With Unpleasant or Angry People
  
Duration of Typical Work Week
  
Responsible for Others' Health and Safety
  
Consequence of Error
  
Spend Time Making Repetitive Motions
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
In an Enclosed Vehicle or Equipment
  
Physical Proximity
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Degree of Automation
  
Spend Time Standing
  
Spend Time Walking and Running
  
Outdoors, Under Cover
  
Very Hot or Cold Temperatures
  
Extremely Bright or Inadequate Lighting
  
Outdoors, Exposed to Weather
  
Indoors, Not Environmentally Controlled
  
Exposed to Contaminants
  
Exposed to Disease or Infections
  
Deal With Physically Aggressive People
  
Spend Time Bending or Twisting the Body
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Cramped Work Space, Awkward Positions
  
Work Schedules
  
Exposed to Hazardous Equipment
  
Pace Determined by Speed of Equipment
  
Exposed to Hazardous Conditions
  
Exposed to High Places
  
In an Open Vehicle or Equipment
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Exposed to Whole Body Vibration
  
Spend Time Keeping or Regaining Balance
  
Exposed to Radiation
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  

-40 hours-

Duration of Typical Work Week
  

-A lot of freedom-

Structured versus Unstructured Work
  
Freedom to Make Decisions
  

-About half the time-

Spend Time Making Repetitive Motions
  
Spend Time Sitting
  
Spend Time Standing
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
Spend Time Bending or Twisting the Body
  
Spend Time Keeping or Regaining Balance
  
Spend Time Walking and Running
  

-Completely automated-

Degree of Automation
  

-Constant contact with others-

Contact With Others
  

-Contact with others about half the time-

Contact With Others
  

-Contact with others most of the time-

Contact With Others
  

-Continually or almost continually-

Spend Time Sitting
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Spend Time Making Repetitive Motions
  
Spend Time Keeping or Regaining Balance
  
Spend Time Walking and Running
  
Spend Time Standing
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
Spend Time Bending or Twisting the Body
  

-Every day-

Face-to-Face Discussions
  
Electronic Mail
  
Telephone
  
Indoors, Environmentally Controlled
  
Frequency of Decision Making
  
Letters and Memos
  
Time Pressure
  
Frequency of Conflict Situations
  
Deal With Unpleasant or Angry People
  
In an Enclosed Vehicle or Equipment
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Public Speaking
  
Very Hot or Cold Temperatures
  
In an Open Vehicle or Equipment
  
Extremely Bright or Inadequate Lighting
  
Exposed to Disease or Infections
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Outdoors, Exposed to Weather
  
Exposed to Whole Body Vibration
  
Exposed to Hazardous Equipment
  
Exposed to Contaminants
  
Exposed to High Places
  
Outdoors, Under Cover
  
Exposed to Radiation
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Indoors, Not Environmentally Controlled
  
Cramped Work Space, Awkward Positions
  
Exposed to Hazardous Conditions
  
Deal With Physically Aggressive People
  

-Extremely competitive-

Level of Competition
  

-Extremely important-

Deal With External Customers
  
Importance of Being Exact or Accurate
  
Work With Work Group or Team
  
Coordinate or Lead Others
  
Importance of Repeating Same Tasks
  
Pace Determined by Speed of Equipment
  

-Extremely serious-

Consequence of Error
  

-Fairly important-

Importance of Repeating Same Tasks
  
Coordinate or Lead Others
  
Pace Determined by Speed of Equipment
  
Deal With External Customers
  
Importance of Being Exact or Accurate
  
Work With Work Group or Team
  

-Fairly serious-

Consequence of Error
  

-High responsibility-

Responsibility for Outcomes and Results
  
Responsible for Others' Health and Safety
  

-Highly automated-

Degree of Automation
  

-Highly competitive-

Level of Competition
  

-I don't work near other people (beyond 100 ft.)-

Physical Proximity
  

-I work with others but not closely (e.g., private office)-

Physical Proximity
  

-Important-

Importance of Repeating Same Tasks
  
Importance of Being Exact or Accurate
  
Coordinate or Lead Others
  
Work With Work Group or Team
  
Deal With External Customers
  
Pace Determined by Speed of Equipment
  

-Important results-

Impact of Decisions on Co-workers or Company Results
  

-Irregular (changes with weather conditions, production demands, or contract duration)-

Work Schedules
  

-Less than 40 hours-

Duration of Typical Work Week
  

-Less than half the time-

Spend Time Standing
  
Spend Time Walking and Running
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Spend Time Bending or Twisting the Body
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Spend Time Making Repetitive Motions
  
Spend Time Keeping or Regaining Balance
  
Spend Time Sitting
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  

-Limited freedom-

Freedom to Make Decisions
  
Structured versus Unstructured Work
  

-Limited responsibility-

Responsible for Others' Health and Safety
  
Responsibility for Outcomes and Results
  

-Minor results-

Impact of Decisions on Co-workers or Company Results
  

-Moderate responsibility-

Responsible for Others' Health and Safety
  
Responsibility for Outcomes and Results
  

-Moderate results-

Impact of Decisions on Co-workers or Company Results
  

-Moderately automated-

Degree of Automation
  

-Moderately close (at arm's length)-

Physical Proximity
  

-Moderately competitive-

Level of Competition
  

-More than 40 hours-

Duration of Typical Work Week
  

-More than half the time-

Spend Time Sitting
  
Spend Time Making Repetitive Motions
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Spend Time Standing
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
Spend Time Bending or Twisting the Body
  
Spend Time Keeping or Regaining Balance
  
Spend Time Walking and Running
  

-Never-

Exposed to Radiation
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
Spend Time Keeping or Regaining Balance
  
Exposed to Whole Body Vibration
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
In an Open Vehicle or Equipment
  
Exposed to High Places
  
Exposed to Hazardous Conditions
  
Exposed to Hazardous Equipment
  
Cramped Work Space, Awkward Positions
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Deal With Physically Aggressive People
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Spend Time Bending or Twisting the Body
  
Exposed to Contaminants
  
Indoors, Not Environmentally Controlled
  
Exposed to Disease or Infections
  
Outdoors, Exposed to Weather
  
Extremely Bright or Inadequate Lighting
  
Very Hot or Cold Temperatures
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Outdoors, Under Cover
  
In an Enclosed Vehicle or Equipment
  
Spend Time Making Repetitive Motions
  
Indoors, Environmentally Controlled
  
Spend Time Walking and Running
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Public Speaking
  
Spend Time Standing
  
Frequency of Conflict Situations
  
Telephone
  
Spend Time Sitting
  
Time Pressure
  
Face-to-Face Discussions
  
Frequency of Decision Making
  
Electronic Mail
  
Deal With Unpleasant or Angry People
  
Letters and Memos
  

-No contact with others-

Contact With Others
  

-No freedom-

Structured versus Unstructured Work
  
Freedom to Make Decisions
  

-No responsibility-

Responsible for Others' Health and Safety
  
Responsibility for Outcomes and Results
  

-No results-

Impact of Decisions on Co-workers or Company Results
  

-Not at all automated-

Degree of Automation
  

-Not at all competitive-

Level of Competition
  

-Not important at all-

Pace Determined by Speed of Equipment
  
Importance of Repeating Same Tasks
  
Coordinate or Lead Others
  
Work With Work Group or Team
  
Deal With External Customers
  
Importance of Being Exact or Accurate
  

-Not serious at all-

Consequence of Error
  

-Occasional contact with others-

Contact With Others
  

-Once a month or more but not every week-

Deal With Unpleasant or Angry People
  
In an Enclosed Vehicle or Equipment
  
Public Speaking
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Time Pressure
  
Extremely Bright or Inadequate Lighting
  
Deal With Physically Aggressive People
  
Frequency of Conflict Situations
  
Exposed to Contaminants
  
Outdoors, Exposed to Weather
  
Very Hot or Cold Temperatures
  
Indoors, Not Environmentally Controlled
  
Frequency of Decision Making
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Exposed to High Places
  
Electronic Mail
  
Outdoors, Under Cover
  
Exposed to Radiation
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Cramped Work Space, Awkward Positions
  
Exposed to Hazardous Conditions
  
Letters and Memos
  
In an Open Vehicle or Equipment
  
Exposed to Disease or Infections
  
Telephone
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Exposed to Whole Body Vibration
  
Exposed to Hazardous Equipment
  
Face-to-Face Discussions
  
Indoors, Environmentally Controlled
  

-Once a week or more but not every day-

Letters and Memos
  
Frequency of Conflict Situations
  
Time Pressure
  
Public Speaking
  
Frequency of Decision Making
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Deal With Unpleasant or Angry People
  
Telephone
  
Indoors, Environmentally Controlled
  
In an Enclosed Vehicle or Equipment
  
Indoors, Not Environmentally Controlled
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Cramped Work Space, Awkward Positions
  
Exposed to Hazardous Conditions
  
Extremely Bright or Inadequate Lighting
  
Exposed to Disease or Infections
  
Outdoors, Exposed to Weather
  
Exposed to Hazardous Equipment
  
Exposed to Contaminants
  
Exposed to High Places
  
Outdoors, Under Cover
  
Very Hot or Cold Temperatures
  
Deal With Physically Aggressive People
  
In an Open Vehicle or Equipment
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Exposed to Whole Body Vibration
  
Face-to-Face Discussions
  
Electronic Mail
  
Exposed to Radiation
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  

-Once a year or more but not every month-

Sounds, Noise Levels Are Distracting or Uncomfortable
  
Outdoors, Under Cover
  
Exposed to Disease or Infections
  
Very Hot or Cold Temperatures
  
Deal With Unpleasant or Angry People
  
Outdoors, Exposed to Weather
  
Extremely Bright or Inadequate Lighting
  
Indoors, Not Environmentally Controlled
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Frequency of Conflict Situations
  
Exposed to Contaminants
  
Public Speaking
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Cramped Work Space, Awkward Positions
  
Deal With Physically Aggressive People
  
Exposed to Hazardous Equipment
  
Exposed to Hazardous Conditions
  
Frequency of Decision Making
  
Exposed to High Places
  
In an Open Vehicle or Equipment
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Exposed to Whole Body Vibration
  
In an Enclosed Vehicle or Equipment
  
Letters and Memos
  
Time Pressure
  
Face-to-Face Discussions
  
Indoors, Environmentally Controlled
  
Electronic Mail
  
Exposed to Radiation
  
Telephone
  

-Regular (established routine, set schedule)-

Work Schedules
  

-Seasonal (only during certain times of the year)-

Work Schedules
  

-Serious-

Consequence of Error
  

-Slightly automated-

Degree of Automation
  

-Slightly close (e.g., shared office)-

Physical Proximity
  

-Slightly competitive-

Level of Competition
  

-Some freedom-

Freedom to Make Decisions
  
Structured versus Unstructured Work
  

-Very close (near touching)-

Physical Proximity
  

-Very high responsibility-

Responsibility for Outcomes and Results
  
Responsible for Others' Health and Safety
  

-Very important-

Coordinate or Lead Others
  
Work With Work Group or Team
  
Importance of Being Exact or Accurate
  
Deal With External Customers
  
Importance of Repeating Same Tasks
  
Pace Determined by Speed of Equipment
  

-Very important results-

Impact of Decisions on Co-workers or Company Results
  

-Very little freedom-

Structured versus Unstructured Work
  
Freedom to Make Decisions
  

-Very serious-

Consequence of Error
  

Task Ratings

- Importance Core-

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  
Assign, supervise and review the activities of public relations staff.
  
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  
Respond to requests for information about employers' activities or status.
  
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  
Manage communications budgets.
  
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  
Evaluate advertising and promotion programs for compatibility with public relations efforts.
  
Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  
Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  
Formulate policies and procedures related to public information programs, working with public relations executives.
  

- Importance Supplemental-

Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  
Produce films and other video products, regulate their distribution, and operate film library.
  
Observe and report on social, economic and political trends that might affect employers.
  
Maintain company archives.
  
Manage in-house communication courses.
  

- Relevance of Task Core-

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  
Evaluate advertising and promotion programs for compatibility with public relations efforts.
  
Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  
Manage communications budgets.
  
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  
Respond to requests for information about employers' activities or status.
  
Assign, supervise and review the activities of public relations staff.
  
Formulate policies and procedures related to public information programs, working with public relations executives.
  
Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  

- Relevance of Task Supplemental-

Produce films and other video products, regulate their distribution, and operate film library.
  
Maintain company archives.
  
Manage in-house communication courses.
  
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  
Observe and report on social, economic and political trends that might affect employers.
  
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  

-Daily Frequency of Task (Categories 1-7) Core-

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  
Assign, supervise and review the activities of public relations staff.
  
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  
Respond to requests for information about employers' activities or status.
  
Manage communications budgets.
  
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  
Formulate policies and procedures related to public information programs, working with public relations executives.
  
Evaluate advertising and promotion programs for compatibility with public relations efforts.
  
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  
Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  
Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  

-Daily Frequency of Task (Categories 1-7) Supplemental-

Maintain company archives.
  
Observe and report on social, economic and political trends that might affect employers.
  
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  
Manage in-house communication courses.
  
Produce films and other video products, regulate their distribution, and operate film library.
  

-Hourly or more Frequency of Task (Categories 1-7) Core-

Assign, supervise and review the activities of public relations staff.
  
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  
Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  
Respond to requests for information about employers' activities or status.
  
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  
Formulate policies and procedures related to public information programs, working with public relations executives.
  
Evaluate advertising and promotion programs for compatibility with public relations efforts.
  
Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  
Manage communications budgets.
  

-Hourly or more Frequency of Task (Categories 1-7) Supplemental-

Manage in-house communication courses.
  
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  
Maintain company archives.
  
Produce films and other video products, regulate their distribution, and operate film library.
  
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  
Observe and report on social, economic and political trends that might affect employers.
  

-More than monthly Frequency of Task (Categories 1-7) Core-

Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  
Evaluate advertising and promotion programs for compatibility with public relations efforts.
  
Manage communications budgets.
  
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  
Formulate policies and procedures related to public information programs, working with public relations executives.
  
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  
Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  
Respond to requests for information about employers' activities or status.
  
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  
Assign, supervise and review the activities of public relations staff.
  
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  

-More than monthly Frequency of Task (Categories 1-7) Supplemental-

Produce films and other video products, regulate their distribution, and operate film library.
  
Observe and report on social, economic and political trends that might affect employers.
  
Maintain company archives.
  
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  
Manage in-house communication courses.
  

-More than weekly Frequency of Task (Categories 1-7) Core-

Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  
Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  
Evaluate advertising and promotion programs for compatibility with public relations efforts.
  
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  
Manage communications budgets.
  
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  
Respond to requests for information about employers' activities or status.
  
Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  
Formulate policies and procedures related to public information programs, working with public relations executives.
  
Assign, supervise and review the activities of public relations staff.
  

-More than weekly Frequency of Task (Categories 1-7) Supplemental-

Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  
Maintain company archives.
  
Observe and report on social, economic and political trends that might affect employers.
  
Manage in-house communication courses.
  
Produce films and other video products, regulate their distribution, and operate film library.
  

-More than yearly Frequency of Task (Categories 1-7) Core-

Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  
Formulate policies and procedures related to public information programs, working with public relations executives.
  
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  
Manage communications budgets.
  
Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  
Respond to requests for information about employers' activities or status.
  
Evaluate advertising and promotion programs for compatibility with public relations efforts.
  
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  
Assign, supervise and review the activities of public relations staff.
  
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  

-More than yearly Frequency of Task (Categories 1-7) Supplemental-

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  
Produce films and other video products, regulate their distribution, and operate film library.
  
Manage in-house communication courses.
  
Observe and report on social, economic and political trends that might affect employers.
  
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  
Maintain company archives.
  

-Several times daily Frequency of Task (Categories 1-7) Core-

Assign, supervise and review the activities of public relations staff.
  
Respond to requests for information about employers' activities or status.
  
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  
Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  
Formulate policies and procedures related to public information programs, working with public relations executives.
  
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  
Manage communications budgets.
  
Evaluate advertising and promotion programs for compatibility with public relations efforts.
  
Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  

-Several times daily Frequency of Task (Categories 1-7) Supplemental-

Manage in-house communication courses.
  
Maintain company archives.
  
Observe and report on social, economic and political trends that might affect employers.
  
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  
Produce films and other video products, regulate their distribution, and operate film library.
  

-Yearly or less Frequency of Task (Categories 1-7) Core-

Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
  
Formulate policies and procedures related to public information programs, working with public relations executives.
  
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  
Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
  
Manage communications budgets.
  
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  
Respond to requests for information about employers' activities or status.
  
Evaluate advertising and promotion programs for compatibility with public relations efforts.
  
Assign, supervise and review the activities of public relations staff.
  
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  

-Yearly or less Frequency of Task (Categories 1-7) Supplemental-

Manage in-house communication courses.
  
Produce films and other video products, regulate their distribution, and operate film library.
  
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  
Observe and report on social, economic and political trends that might affect employers.
  
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  
Maintain company archives.
  

Education Training Experience

-On-Site or In-Plant Training-

None
  
Up to and including 1 month
  
Over 1 month, up to and including 3 months
  
Over 6 months, up to and including 1 year
  
Over 1 year, up to and including 2 years
  
Over 2 years, up to and including 4 years
  
Over 4 years, up to and including 10 years
  

-On-the-Job Training-

None or short demonstration
  
Anything beyond short demonstration, up to and including 1 month
  
Over 1 month, up to and including 3 months
  
Over 3 months, up to and including 6 months
  
Over 6 months, up to and including 1 year
  
Over 1 year, up to and including 2 years
  
Over 2 years, up to and including 4 years
  
Over 4 years, up to and including 10 years
  

-Related Work Experience-

Over 6 months, up to and including 1 year
  
Over 1 year, up to and including 2 years
  
Over 2 years, up to and including 4 years
  
Over 4 years, up to and including 6 years
  
Over 6 years, up to and including 8 years
  
Over 8 years, up to and including 10 years
  
Over 10 years
  

-Required Level of Education-

Some College Courses
  
Associate's Degree (or other 2-year degree)
  
Bachelor's Degree
  
Master's Degree