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Public Relations Specialists
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CheckoutCareers.com
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Public Relations Specialists
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Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
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Degrees
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Abilities
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Oral Expression| | The ability to communicate information and ideas in speaking so others will understand. |
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Problem Sensitivity| | The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. |
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Speech Clarity| | The ability to speak clearly so others can understand you. |
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Oral Comprehension| | The ability to listen to and understand information and ideas presented through spoken words and sentences. |
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Fluency of Ideas| | The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). |
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Written Expression| | The ability to communicate information and ideas in writing so others will understand. |
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Near Vision| | The ability to see details at close range (within a few feet of the observer). |
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Written Comprehension| | The ability to read and understand information and ideas presented in writing. |
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Deductive Reasoning| | The ability to apply general rules to specific problems to produce answers that make sense. |
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Inductive Reasoning| | The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). |
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Originality| | The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. |
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Speech Recognition| | The ability to identify and understand the speech of another person. |
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Category Flexibility| | The ability to generate or use different sets of rules for combining or grouping things in different ways. |
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Information Ordering| | The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). |
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Memorization| | The ability to remember information such as words, numbers, pictures, and procedures. |
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Selective Attention| | The ability to concentrate on a task over a period of time without being distracted. |
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Time Sharing| | The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources). |
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Visualization| | The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged. |
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Flexibility of Closure| | The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material. |
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Far Vision| | The ability to see details at a distance. |
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Mathematical Reasoning| | The ability to choose the right mathematical methods or formulas to solve a problem. |
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Speed of Closure| | The ability to quickly make sense of, combine, and organize information into meaningful patterns. |
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Perceptual Speed| | The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object. |
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Number Facility| | The ability to add, subtract, multiply, or divide quickly and correctly. |
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Visual Color Discrimination| | The ability to match or detect differences between colors, including shades of color and brightness. |
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Auditory Attention| | The ability to focus on a single source of sound in the presence of other distracting sounds. |
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Depth Perception| | The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object. |
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Wrist-Finger Speed| | The ability to make fast, simple, repeated movements of the fingers, hands, and wrists. |
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Finger Dexterity| | The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects. |
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Extent Flexibility| | The ability to bend, stretch, twist, or reach with your body, arms, and/or legs. |
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Hearing Sensitivity| | The ability to detect or tell the differences between sounds that vary in pitch and loudness. |
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Multilimb Coordination| | The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion. |
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Interests
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Enterprising| | Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business. |
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Artistic| | Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules. |
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First Interest High-Point| | Primary-Rank Descriptiveness |
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Social| | Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others. |
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Third Interest High-Point| | Tertiary-Cutoff/Rank Descriptiveness |
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Conventional| | Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow. |
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Investigative| | Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally. |
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Second Interest High-Point| | Secondary-Cutoff/Rank Descriptiveness |
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Realistic| | Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others. |
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Knowledge
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Customer and Personal Service| | Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
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Sales and Marketing| | Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
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English Language| | Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
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Communications and Media| | Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
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Administration and Management| | Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
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Clerical| | Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology. |
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Computers and Electronics| | Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
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Psychology| | Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders. |
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Mathematics| | Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. |
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Education and Training| | Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects. |
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Sociology and Anthropology| | Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins. |
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Personnel and Human Resources| | Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems. |
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Therapy and Counseling| | Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance. |
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Law and Government| | Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process. |
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Economics and Accounting| | Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data. |
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Telecommunications| | Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems. |
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History and Archeology| | Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures. |
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Medicine and Dentistry| | Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures. |
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Philosophy and Theology| | Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture. |
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Public Safety and Security| | Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions. |
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Geography| | Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life. |
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Design| | Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models. |
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Transportation| | Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits. |
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Production and Processing| | Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods. |
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Mechanical| | Knowledge of machines and tools, including their designs, uses, repair, and maintenance. |
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Foreign Language| | Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation. |
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Biology| | Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment. |
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Fine Arts| | Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture. |
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Engineering and Technology| | Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services. |
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Building and Construction| | Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads. |
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Chemistry| | Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods. |
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Physics| | Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub- atomic structures and processes. |
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Food Production| | Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques. |
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Wages
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| District of Columbia | $67,990.00 |
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| North Carolina | $41,290.00 |
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| South Carolina | $34,680.00 |
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| Virgin Islands | $32,950.00 |
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Related Careers
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Advertising Sales Agents| | Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items. |
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Demonstrators & Product Promoters| | Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise. |
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Market Research Analysts| | Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits. |
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Real Estate Sales Agents| | Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer. |
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Sales Representatives, Wholesale & Manufacturing, Except Technical & Scientific Products| | Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold. |
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Sales Representatives, Wholesale & Manufacturing, Technical & Scientific Products| | Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of post-secondary education. |
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Wholesale & Retail Buyers, Except Farm Products| | Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. |
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Skills
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Coordination| | Adjusting actions in relation to others' actions. |
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Writing| | Communicating effectively in writing as appropriate for the needs of the audience. |
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Monitoring| | Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
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Speaking| | Talking to others to convey information effectively. |
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Service Orientation| | Actively looking for ways to help people. |
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Social Perceptiveness| | Being aware of others' reactions and understanding why they react as they do. |
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Active Learning| | Understanding the implications of new information for both current and future problem-solving and decision-making. |
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Reading Comprehension| | Understanding written sentences and paragraphs in work related documents. |
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Persuasion| | Persuading others to change their minds or behavior. |
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Judgment and Decision Making| | Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
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Critical Thinking| | Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. |
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Time Management| | Managing one's own time and the time of others. |
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Learning Strategies| | Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. |
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Active Listening| | Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
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Complex Problem Solving| | Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
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Negotiation| | Bringing others together and trying to reconcile differences. |
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Instructing| | Teaching others how to do something. |
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Management of Financial Resources| | Determining how money will be spent to get the work done, and accounting for these expenditures. |
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Operations Analysis| | Analyzing needs and product requirements to create a design. |
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Equipment Selection| | Determining the kind of tools and equipment needed to do a job. |
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Mathematics| | Using mathematics to solve problems. |
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Management of Personnel Resources| | Motivating, developing, and directing people as they work, identifying the best people for the job. |
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Management of Material Resources| | Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work. |
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Quality Control Analysis| | Conducting tests and inspections of products, services, or processes to evaluate quality or performance. |
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Systems Evaluation| | Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. |
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Systems Analysis| | Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. |
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Installation| | Installing equipment, machines, wiring, or programs to meet specifications. |
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Technology Design| | Generating or adapting equipment and technology to serve user needs. |
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Troubleshooting| | Determining causes of operating errors and deciding what to do about it. |
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Science| | Using scientific rules and methods to solve problems. |
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Programming| | Writing computer programs for various purposes. |
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Equipment Maintenance| | Performing routine maintenance on equipment and determining when and what kind of maintenance is needed. |
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Operation and Control| | Controlling operations of equipment or systems. |
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Repairing| | Repairing machines or systems using the needed tools. |
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Operation Monitoring| | Watching gauges, dials, or other indicators to make sure a machine is working properly. |
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Tasks
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| Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. |
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| Respond to requests for information from the media or designate another appropriate spokesperson or information source. |
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| Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups. |
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| Plan and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. |
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| Confer with production and support personnel to produce or coordinate production of advertisements and promotions. |
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| Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill. |
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| Study the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products and services. |
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| Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions. |
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| Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. |
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| Coach client representatives in effective communication with the public and with employees. |
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| Purchase advertising space and time as required to promote client's product or agenda. |
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| Prepare and deliver speeches to further public relations objectives. |
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| Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to client or management. |
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Career Activities
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| Communicating with Persons Outside Organization |
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| communicate visually or verbally |
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| make presentations |
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| Organizing, Planning, and Prioritizing Work |
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| plan meetings or conferences |
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| Establishing and Maintaining Interpersonal Relationships |
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| establish and maintain relationships with community organizations |
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| maintain cooperative relationships with clients |
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| maintain relationships with agency personnel or community organizations |
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| Updating and Using Relevant Knowledge |
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| maintain awareness of social trends |
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| use knowledge of written communication in sales work |
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| use public speaking techniques |
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| use sales techniques |
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| Thinking Creatively |
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| design advertising layouts |
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| write sales or informational speeches |
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| Getting Information |
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| access media advertising services |
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| Provide Consultation and Advice to Others |
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| advise clients or customers |
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| Coordinating the Work and Activities of Others |
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| confer with other departmental heads to coordinate activities |
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| coordinate production materials, activities or processes |
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| direct and coordinate activities of workers or staff |
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| Developing Objectives and Strategies |
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| develop plans for programs or projects |
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| Interacting With Computers |
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| use word processing or desktop publishing software |
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| Performing for or Working Directly with the Public |
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| provide customer service |
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| Performing Administrative Activities |
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| edit written material |
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| prepare reports for management |
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| Judging the Qualities of Things, Services, or People |
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| identify potential markets |
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| Analyzing Data or Information |
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| conduct market research |
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| Monitor Processes, Materials, or Surroundings |
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| monitor consumer or marketing trends |
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| Handling and Moving Objects |
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| assemble advertising displays |
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| Interpreting the Meaning of Information for Others |
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| discuss advertising strategies |
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| Training and Teaching Others |
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| conduct training for personnel |
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| Evaluating Information to Determine Compliance with Standards |
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| ensure correct grammar, punctuation, or spelling |
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Career Context
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| Contact With Others |
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| Electronic Mail |
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| Telephone |
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| Face-to-Face Discussions |
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| Frequency of Decision Making |
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| Letters and Memos |
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| Importance of Being Exact or Accurate |
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| Spend Time Sitting |
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| Impact of Decisions on Co-workers or Company Results |
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| Indoors, Environmentally Controlled |
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| Work With Work Group or Team |
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| Time Pressure |
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| Deal With External Customers |
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| Structured versus Unstructured Work |
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| Freedom to Make Decisions |
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| Coordinate or Lead Others |
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| Responsibility for Outcomes and Results |
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| Spend Time Making Repetitive Motions |
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| Responsible for Others' Health and Safety |
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| Level of Competition |
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| Importance of Repeating Same Tasks |
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| Physical Proximity |
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| Consequence of Error |
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| Degree of Automation |
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Career Styles
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Attention to Detail| | Job requires being careful about detail and thorough in completing work tasks. |
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Dependability| | Job requires being reliable, responsible, and dependable, and fulfilling obligations. |
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Cooperation| | Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. |
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Initiative| | Job requires a willingness to take on responsibilities and challenges. |
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Self Control| | Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. |
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Leadership| | Job requires a willingness to lead, take charge, and offer opinions and direction. |
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Integrity| | Job requires being honest and ethical. |
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Concern for Others| | Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. |
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Persistence| | Job requires persistence in the face of obstacles. |
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Social Orientation| | Job requires preferring to work with others rather than alone, and being personally connected with others on the job. |
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Adaptability/Flexibility| | Job requires being open to change (positive or negative) and to considerable variety in the workplace. |
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Stress Tolerance| | Job requires accepting criticism and dealing calmly and effectively with high stress situations. |
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Achievement/Effort| | Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. |
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Independence| | Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. |
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Innovation| | Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. |
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Analytical Thinking| | Job requires analyzing information and using logic to address work-related issues and problems. |
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Career Needs
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Creativity| | Workers on this job try out their own ideas. |
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Ability Utilization| | Workers on this job make use of their individual abilities. |
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Achievement| | Workers on this job get a feeling of accomplishment. |
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Recognition| | Workers on this job receive recognition for the work they do. |
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Compensation| | Workers on this job are paid well in comparison with other workers. |
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Responsibility| | Workers on this job make decisions on their own. |
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Working Conditions| | Workers on this job have good working conditions. |
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Autonomy| | Workers on this job plan their work with little supervision. |
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Co-workers| | Workers on this job have co-workers who are easy to get along with. |
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Company Policies and Practices| | Workers on this job are treated fairly by the company. |
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Variety| | Workers on this job have something different to do every day. |
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Activity| | Workers on this job are busy all the time. |
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Security| | Workers on this job have steady employment. |
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Advancement| | Workers on this job have opportunities for advancement. |
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Social Status| | Workers on this job are looked up to by others in their company and their community. |
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Authority| | Workers on this job give directions and instructions to others. |
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Supervision, Human Relations| | Workers on this job have supervisors who back up their workers with management. |
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Independence| | Workers on this job do their work alone. |
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Social Service| | Workers on this job have work where they do things for other people. |
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Moral Values| | Workers on this job are never pressured to do things that go against their sense of right and wrong. |
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Supervision, Technical| | Workers on this job have supervisors who train their workers well. |
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Career Values
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Achievement| | Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. |
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Independence| | Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. |
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Working Conditions| | Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. |
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Recognition| | Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status. |
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Support| | Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical. |
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Relationships| | Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service. |
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