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Public Relations Managers
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CheckoutCareers.com
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Public Relations Managers
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Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
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Degrees
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Abilities
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Written Expression| | The ability to communicate information and ideas in writing so others will understand. |
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Oral Expression| | The ability to communicate information and ideas in speaking so others will understand. |
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Written Comprehension| | The ability to read and understand information and ideas presented in writing. |
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Oral Comprehension| | The ability to listen to and understand information and ideas presented through spoken words and sentences. |
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Speech Recognition| | The ability to identify and understand the speech of another person. |
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Near Vision| | The ability to see details at close range (within a few feet of the observer). |
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Speech Clarity| | The ability to speak clearly so others can understand you. |
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Deductive Reasoning| | The ability to apply general rules to specific problems to produce answers that make sense. |
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Fluency of Ideas| | The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). |
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Problem Sensitivity| | The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. |
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Originality| | The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. |
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Inductive Reasoning| | The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). |
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Category Flexibility| | The ability to generate or use different sets of rules for combining or grouping things in different ways. |
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Information Ordering| | The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). |
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Far Vision| | The ability to see details at a distance. |
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Number Facility| | The ability to add, subtract, multiply, or divide quickly and correctly. |
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Memorization| | The ability to remember information such as words, numbers, pictures, and procedures. |
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Mathematical Reasoning| | The ability to choose the right mathematical methods or formulas to solve a problem. |
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Selective Attention| | The ability to concentrate on a task over a period of time without being distracted. |
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Time Sharing| | The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources). |
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Visual Color Discrimination| | The ability to match or detect differences between colors, including shades of color and brightness. |
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Flexibility of Closure| | The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material. |
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Visualization| | The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged. |
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Speed of Closure| | The ability to quickly make sense of, combine, and organize information into meaningful patterns. |
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Hearing Sensitivity| | The ability to detect or tell the differences between sounds that vary in pitch and loudness. |
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Perceptual Speed| | The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object. |
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Auditory Attention| | The ability to focus on a single source of sound in the presence of other distracting sounds. |
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Depth Perception| | The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object. |
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Finger Dexterity| | The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects. |
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Control Precision| | The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions. |
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Multilimb Coordination| | The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion. |
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Trunk Strength| | The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without 'giving out' or fatiguing. |
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Knowledge
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Education and Training| | Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects. |
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Sales and Marketing| | Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
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English Language| | Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
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Customer and Personal Service| | Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
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Mathematics| | Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. |
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Economics and Accounting| | Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data. |
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Clerical| | Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology. |
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Law and Government| | Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process. |
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Administration and Management| | Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
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Computers and Electronics| | Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
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Communications and Media| | Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
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Foreign Language| | Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation. |
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Therapy and Counseling| | Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance. |
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Production and Processing| | Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods. |
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Personnel and Human Resources| | Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems. |
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Philosophy and Theology| | Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture. |
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Sociology and Anthropology| | Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins. |
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Psychology| | Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders. |
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History and Archeology| | Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures. |
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Public Safety and Security| | Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions. |
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Fine Arts| | Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture. |
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Telecommunications| | Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems. |
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Engineering and Technology| | Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services. |
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Transportation| | Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits. |
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Medicine and Dentistry| | Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures. |
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Geography| | Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life. |
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Design| | Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models. |
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Mechanical| | Knowledge of machines and tools, including their designs, uses, repair, and maintenance. |
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Building and Construction| | Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads. |
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Food Production| | Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques. |
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Biology| | Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment. |
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Chemistry| | Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods. |
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Physics| | Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub- atomic structures and processes. |
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Wages
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| District of Columbia | $97,130.00 |
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| North Carolina | $62,390.00 |
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| South Carolina | $52,770.00 |
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| Virgin Islands | $45,970.00 |
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Skills
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Monitoring| | Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
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Writing| | Communicating effectively in writing as appropriate for the needs of the audience. |
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Coordination| | Adjusting actions in relation to others' actions. |
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Social Perceptiveness| | Being aware of others' reactions and understanding why they react as they do. |
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Active Listening| | Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
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Speaking| | Talking to others to convey information effectively. |
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Critical Thinking| | Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. |
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Reading Comprehension| | Understanding written sentences and paragraphs in work related documents. |
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Service Orientation| | Actively looking for ways to help people. |
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Time Management| | Managing one's own time and the time of others. |
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Active Learning| | Understanding the implications of new information for both current and future problem-solving and decision-making. |
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Complex Problem Solving| | Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
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Persuasion| | Persuading others to change their minds or behavior. |
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Judgment and Decision Making| | Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
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Management of Financial Resources| | Determining how money will be spent to get the work done, and accounting for these expenditures. |
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Negotiation| | Bringing others together and trying to reconcile differences. |
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Operations Analysis| | Analyzing needs and product requirements to create a design. |
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Instructing| | Teaching others how to do something. |
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Learning Strategies| | Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. |
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Management of Personnel Resources| | Motivating, developing, and directing people as they work, identifying the best people for the job. |
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Systems Evaluation| | Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. |
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Mathematics| | Using mathematics to solve problems. |
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Equipment Selection| | Determining the kind of tools and equipment needed to do a job. |
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Systems Analysis| | Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. |
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Troubleshooting| | Determining causes of operating errors and deciding what to do about it. |
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Management of Material Resources| | Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work. |
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Quality Control Analysis| | Conducting tests and inspections of products, services, or processes to evaluate quality or performance. |
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Operation and Control| | Controlling operations of equipment or systems. |
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Science| | Using scientific rules and methods to solve problems. |
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Technology Design| | Generating or adapting equipment and technology to serve user needs. |
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Operation Monitoring| | Watching gauges, dials, or other indicators to make sure a machine is working properly. |
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Installation| | Installing equipment, machines, wiring, or programs to meet specifications. |
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Equipment Maintenance| | Performing routine maintenance on equipment and determining when and what kind of maintenance is needed. |
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Repairing| | Repairing machines or systems using the needed tools. |
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Programming| | Writing computer programs for various purposes. |
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Tasks
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| Identify main client groups and audiences and determine the best way to communicate publicity information to them. |
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| Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds. |
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| Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages. |
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| Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. |
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| Manage communications budgets. |
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| Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. |
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| Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly. |
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| Draft speeches for company executives, and arrange interviews and other forms of contact for them. |
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| Assign, supervise and review the activities of public relations staff. |
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| Evaluate advertising and promotion programs for compatibility with public relations efforts. |
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| Establish and maintain effective working relationships with local and municipal government officials and media representatives. |
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| Confer with labor relations managers to develop internal communications that keep employees informed of company activities. |
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| Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs. |
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| Formulate policies and procedures related to public information programs, working with public relations executives. |
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| Maintain company archives. |
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| Manage in-house communication courses. |
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| Produce films and other video products, regulate their distribution, and operate film library. |
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| Respond to requests for information about employers' activities or status. |
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| Observe and report on social, economic and political trends that might affect employers. |
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Career Activities
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| Establishing and Maintaining Interpersonal Relationships |
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| establish and maintain relationships with community organizations |
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| maintain cooperative working relationships within community service |
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| maintain relationships with agency personnel or community organizations |
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| Communicating with Persons Outside Organization |
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| communicate visually or verbally |
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| make presentations |
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| write business correspondence |
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| Provide Consultation and Advice to Others |
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| advise management or labor union officials on labor relation issues |
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| consult with customers concerning needs |
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| Updating and Using Relevant Knowledge |
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| maintain awareness of social trends |
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| use interpersonal communication techniques |
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| use oral or written communication techniques |
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| use public speaking techniques |
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| Selling or Influencing Others |
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| conduct fund raising activities |
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| Making Decisions and Solving Problems |
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| determine customer needs |
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| Judging the Qualities of Things, Services, or People |
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| evaluate advertising promotions |
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| Guiding, Directing, and Motivating Subordinates |
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| supervise advertising or public relations staff |
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| Monitor Processes, Materials, or Surroundings |
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| monitor consumer or marketing trends |
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| Developing Objectives and Strategies |
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| develop policies, procedures, methods, or standards |
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| Scheduling Work and Activities |
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| schedule activities, classes, or events |
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| Coordinating the Work and Activities of Others |
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| confer with other departmental heads to coordinate activities |
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| coordinate employee continuing education programs |
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| direct and coordinate activities of workers or staff |
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| oversee execution of organizational or program policies |
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| Monitoring and Controlling Resources |
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| develop budgets |
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| monitor operational budget |
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| receive or disburse cash related to payments received |
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| Controlling Machines and Processes |
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| operate video recorders |
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Career Context
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| Telephone |
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| Structured versus Unstructured Work |
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| Indoors, Environmentally Controlled |
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| Electronic Mail |
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| Coordinate or Lead Others |
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| Contact With Others |
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| Deal With External Customers |
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| Face-to-Face Discussions |
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| Impact of Decisions on Co-workers or Company Results |
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| Freedom to Make Decisions |
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| Frequency of Decision Making |
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| Letters and Memos |
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| Work With Work Group or Team |
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| Importance of Being Exact or Accurate |
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| Responsibility for Outcomes and Results |
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| Physical Proximity |
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| Spend Time Sitting |
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| Time Pressure |
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| Frequency of Conflict Situations |
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| Responsible for Others' Health and Safety |
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| Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls |
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| Sounds, Noise Levels Are Distracting or Uncomfortable |
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| Extremely Bright or Inadequate Lighting |
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| Level of Competition |
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| Importance of Repeating Same Tasks |
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| Consequence of Error |
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| Indoors, Not Environmentally Controlled |
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| Spend Time Making Repetitive Motions |
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| Public Speaking |
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Career Styles
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Dependability| | Job requires being reliable, responsible, and dependable, and fulfilling obligations. |
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Attention to Detail| | Job requires being careful about detail and thorough in completing work tasks. |
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Leadership| | Job requires a willingness to lead, take charge, and offer opinions and direction. |
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Cooperation| | Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. |
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Concern for Others| | Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. |
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Initiative| | Job requires a willingness to take on responsibilities and challenges. |
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Integrity| | Job requires being honest and ethical. |
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Analytical Thinking| | Job requires analyzing information and using logic to address work-related issues and problems. |
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Innovation| | Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. |
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Independence| | Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. |
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Achievement/Effort| | Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. |
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Adaptability/Flexibility| | Job requires being open to change (positive or negative) and to considerable variety in the workplace. |
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Stress Tolerance| | Job requires accepting criticism and dealing calmly and effectively with high stress situations. |
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Self Control| | Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. |
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Social Orientation| | Job requires preferring to work with others rather than alone, and being personally connected with others on the job. |
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Persistence| | Job requires persistence in the face of obstacles. |
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