- Description
- Work Activities
- Abilities
- Interests
- Knowledge
- Wages
- Skills
- Work Values
- Work Styles
- Related Degrees
- Work Context
- Task Ratings
- Education
Job Description: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Marketing Managers spend a lot of their time Establishing and Maintaining Interpersonal Relationships. They are naturally good at Oral Comprehension, Oral Expression, Deductive Reasoning, and Fluency of Ideas. Marketing Managers are typically characterized as being Enterprising and Conventional. They are usually very knowledgable about Sales and Marketing, Customer and Personal Service, and English Language and are skilled at Critical Thinking and Reading Comprehension.
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Work Activities
Establishing and Maintaining Interpersonal Relationships
Communicating with Supervisors, Peers, or Subordinates
Communicating with Persons Outside Organization
Thinking Creatively
Organizing, Planning, and Prioritizing Work
Selling or Influencing Others
Making Decisions and Solving Problems
Coordinating the Work and Activities of Others
Scheduling Work and Activities
Getting Information
Developing Objectives and Strategies
Updating and Using Relevant Knowledge
Developing and Building Teams
Identifying Objects, Actions, and Events
Provide Consultation and Advice to Others
Resolving Conflicts and Negotiating with Others
Analyzing Data or Information
Judging the Qualities of Things, Services, or People
Monitoring and Controlling Resources
Guiding, Directing, and Motivating Subordinates
Coaching and Developing Others
Performing for or Working Directly with the Public
Processing Information
Performing Administrative Activities
Staffing Organizational Units
Interacting With Computers
Interpreting the Meaning of Information for Others
Training and Teaching Others
Monitor Processes, Materials, or Surroundings
Estimating the Quantifiable Characteristics of Products, Events, or Information
Documenting/Recording Information
Evaluating Information to Determine Compliance with Standards
Assisting and Caring for Others
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment
Inspecting Equipment, Structures, or Material
Performing General Physical Activities
Handling and Moving Objects
Repairing and Maintaining Electronic Equipment
Controlling Machines and Processes
Abilities
Oral Comprehension
Oral Expression
Deductive Reasoning
Fluency of Ideas
Written Comprehension
Problem Sensitivity
Written Expression
Originality
Speech Clarity
Speech Recognition
Near Vision
Mathematical Reasoning
Category Flexibility
Inductive Reasoning
Number Facility
Far Vision
Information Ordering
Flexibility of Closure
Visualization
Perceptual Speed
Speed of Closure
Memorization
Selective Attention
Visual Color Discrimination
Time Sharing
Finger Dexterity
Hearing Sensitivity
Auditory Attention
Depth Perception
Interests
Enterprising
Conventional
Artistic
Social
Investigative
Realistic
Knowledge
Sales and Marketing
Customer and Personal Service
English Language
Administration and Management
Clerical
Personnel and Human Resources
Education and Training
Communications and Media
Computers and Electronics
Mathematics
Economics and Accounting
Design
Sociology and Anthropology
Psychology
Geography
Production and Processing
Engineering and Technology
Law and Government
Transportation
Building and Construction
Fine Arts
Public Safety and Security
Telecommunications
History and Archeology
Philosophy and Theology
Mechanical
Therapy and Counseling
Foreign Language
Wages
New York
$142,990
Delaware
$132,790
California
$131,360
New Jersey
$130,560
Virginia
$129,200
Massachusetts
$126,960
Washington
$121,040
Texas
$118,030
Pennsylvania
$117,870
Colorado
$116,520
District of Columbia
$114,590
Minnesota
$114,290
North Carolina
$112,260
Ohio
$111,360
Georgia
$103,730
Alabama
$102,990
Missouri
$102,330
Connecticut
$101,880
Illinois
$101,130
Indiana
$100,520
Vermont
$100,070
Nebraska
$98,420
Maryland
$97,880
Wisconsin
$97,100
Michigan
$97,100
South Dakota
$97,080
Oregon
$96,450
Utah
$95,880
Arizona
$94,250
Kansas
$93,540
Florida
$93,210
New Hampshire
$91,710
Nevada
$90,770
Iowa
$90,110
Arkansas
$89,860
Rhode Island
$86,310
South Carolina
$85,580
Idaho
$84,670
Tennessee
$82,250
Kentucky
$81,380
Wyoming
$79,010
Montana
$78,560
North Dakota
$76,930
Hawaii
$76,000
Maine
$74,960
West Virginia
$74,060
Oklahoma
$72,470
New Mexico
$71,490
Alaska
$70,060
Louisiana
$68,490
Puerto Rico
$68,190
Mississippi
$64,720
Virgin Islands
$56,850
Guam
$42,650
Skills
Critical Thinking
Reading Comprehension
Monitoring
Speaking
Active Listening
Persuasion
Social Perceptiveness
Active Learning
Management of Personnel Resources
Judgment and Decision Making
Negotiation
Operations Analysis
Coordination
Complex Problem Solving
Management of Financial Resources
Systems Evaluation
Systems Analysis
Writing
Time Management
Instructing
Service Orientation
Learning Strategies
Mathematics
Management of Material Resources
Science
Quality Control Analysis
Operation Monitoring
Programming
Technology Design
Work Values
Working Conditions
Achievement
Relationships
Independence
Recognition
Support
Work Styles
Dependability
Attention to Detail
Cooperation
Integrity
Leadership
Initiative
Persistence
Achievement/Effort
Adaptability/Flexibility
Stress Tolerance
Independence
Innovation
Self Control
Social Orientation
Analytical Thinking
Concern for Others
Related University Degree Programs
Work Context
Telephone
Electronic Mail
Face-to-Face Discussions
Contact With Others
Letters and Memos
Work With Work Group or Team
Structured versus Unstructured Work
Spend Time Sitting
Freedom to Make Decisions
Impact of Decisions on Co-workers or Company Results
Time Pressure
Indoors, Environmentally Controlled
Deal With External Customers
Level of Competition
Frequency of Decision Making
Importance of Being Exact or Accurate
Coordinate or Lead Others
Responsibility for Outcomes and Results
Physical Proximity
Frequency of Conflict Situations
Duration of Typical Work Week
Importance of Repeating Same Tasks
Public Speaking
Deal With Unpleasant or Angry People
Consequence of Error
In an Enclosed Vehicle or Equipment
Sounds, Noise Levels Are Distracting or Uncomfortable
Spend Time Standing
Degree of Automation
Spend Time Making Repetitive Motions
Responsible for Others' Health and Safety
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Outdoors, Exposed to Weather
Spend Time Walking and Running
Outdoors, Under Cover
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Work Schedules
Very Hot or Cold Temperatures
Indoors, Not Environmentally Controlled
Cramped Work Space, Awkward Positions
Extremely Bright or Inadequate Lighting
Pace Determined by Speed of Equipment
Exposed to High Places
Exposed to Contaminants
Spend Time Bending or Twisting the Body
Deal With Physically Aggressive People
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
Exposed to Hazardous Equipment
In an Open Vehicle or Equipment
Exposed to Minor Burns, Cuts, Bites, or Stings
Spend Time Kneeling, Crouching, Stooping, or Crawling
Exposed to Hazardous Conditions
Spend Time Climbing Ladders, Scaffolds, or Poles
Exposed to Radiation
Exposed to Disease or Infections
Spend Time Keeping or Regaining Balance
Exposed to Whole Body Vibration
-40 hours-
Duration of Typical Work Week
-A lot of freedom-
Structured versus Unstructured Work
Freedom to Make Decisions
-About half the time-
Spend Time Making Repetitive Motions
Spend Time Standing
Spend Time Sitting
Spend Time Walking and Running
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Spend Time Kneeling, Crouching, Stooping, or Crawling
Spend Time Climbing Ladders, Scaffolds, or Poles
Spend Time Bending or Twisting the Body
Spend Time Keeping or Regaining Balance
-Completely automated-
Degree of Automation
-Constant contact with others-
Contact With Others
-Contact with others about half the time-
Contact With Others
-Contact with others most of the time-
Contact With Others
-Continually or almost continually-
Spend Time Sitting
Spend Time Making Repetitive Motions
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Spend Time Keeping or Regaining Balance
Spend Time Walking and Running
Spend Time Standing
Spend Time Kneeling, Crouching, Stooping, or Crawling
Spend Time Climbing Ladders, Scaffolds, or Poles
Spend Time Bending or Twisting the Body
-Every day-
Telephone
Electronic Mail
Face-to-Face Discussions
Indoors, Environmentally Controlled
Letters and Memos
Time Pressure
Frequency of Decision Making
In an Enclosed Vehicle or Equipment
Cramped Work Space, Awkward Positions
Frequency of Conflict Situations
Outdoors, Exposed to Weather
Sounds, Noise Levels Are Distracting or Uncomfortable
In an Open Vehicle or Equipment
Extremely Bright or Inadequate Lighting
Exposed to Disease or Infections
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
Exposed to Whole Body Vibration
Exposed to Hazardous Equipment
Exposed to Contaminants
Exposed to High Places
Deal With Unpleasant or Angry People
Outdoors, Under Cover
Very Hot or Cold Temperatures
Exposed to Radiation
Public Speaking
Exposed to Minor Burns, Cuts, Bites, or Stings
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Indoors, Not Environmentally Controlled
Exposed to Hazardous Conditions
Deal With Physically Aggressive People
-Extremely competitive-
Level of Competition
-Extremely important-
Work With Work Group or Team
Deal With External Customers
Importance of Being Exact or Accurate
Coordinate or Lead Others
Importance of Repeating Same Tasks
Pace Determined by Speed of Equipment
-Extremely serious-
Consequence of Error
-Fairly important-
Importance of Repeating Same Tasks
Importance of Being Exact or Accurate
Deal With External Customers
Coordinate or Lead Others
Pace Determined by Speed of Equipment
Work With Work Group or Team
-Fairly serious-
Consequence of Error
-High responsibility-
Responsibility for Outcomes and Results
Responsible for Others' Health and Safety
-Highly automated-
Degree of Automation
-Highly competitive-
Level of Competition
-I don't work near other people (beyond 100 ft.)-
Physical Proximity
-I work with others but not closely (e.g., private office)-
Physical Proximity
-Important-
Coordinate or Lead Others
Importance of Repeating Same Tasks
Importance of Being Exact or Accurate
Deal With External Customers
Pace Determined by Speed of Equipment
Work With Work Group or Team
-Important results-
Impact of Decisions on Co-workers or Company Results
-Irregular (changes with weather conditions, production demands, or contract duration)-
Work Schedules
-Less than 40 hours-
Duration of Typical Work Week
-Less than half the time-
Spend Time Standing
Spend Time Walking and Running
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Spend Time Making Repetitive Motions
Spend Time Bending or Twisting the Body
Spend Time Kneeling, Crouching, Stooping, or Crawling
Spend Time Climbing Ladders, Scaffolds, or Poles
Spend Time Sitting
Spend Time Keeping or Regaining Balance
-Limited freedom-
Freedom to Make Decisions
Structured versus Unstructured Work
-Limited responsibility-
Responsible for Others' Health and Safety
Responsibility for Outcomes and Results
-Minor results-
Impact of Decisions on Co-workers or Company Results
-Moderate responsibility-
Responsibility for Outcomes and Results
Responsible for Others' Health and Safety
-Moderate results-
Impact of Decisions on Co-workers or Company Results
-Moderately automated-
Degree of Automation
-Moderately close (at arm's length)-
Physical Proximity
-Moderately competitive-
Level of Competition
-More than 40 hours-
Duration of Typical Work Week
-More than half the time-
Spend Time Sitting
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Spend Time Making Repetitive Motions
Spend Time Standing
Spend Time Kneeling, Crouching, Stooping, or Crawling
Spend Time Climbing Ladders, Scaffolds, or Poles
Spend Time Bending or Twisting the Body
Spend Time Keeping or Regaining Balance
Spend Time Walking and Running
-Never-
Exposed to Disease or Infections
Spend Time Keeping or Regaining Balance
Exposed to Whole Body Vibration
Exposed to Radiation
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
Exposed to Minor Burns, Cuts, Bites, or Stings
Spend Time Kneeling, Crouching, Stooping, or Crawling
Exposed to Hazardous Conditions
Spend Time Climbing Ladders, Scaffolds, or Poles
In an Open Vehicle or Equipment
Exposed to Hazardous Equipment
Cramped Work Space, Awkward Positions
Spend Time Bending or Twisting the Body
Deal With Physically Aggressive People
Exposed to High Places
Extremely Bright or Inadequate Lighting
Exposed to Contaminants
Indoors, Not Environmentally Controlled
Very Hot or Cold Temperatures
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Outdoors, Under Cover
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Outdoors, Exposed to Weather
Spend Time Making Repetitive Motions
Spend Time Walking and Running
In an Enclosed Vehicle or Equipment
Sounds, Noise Levels Are Distracting or Uncomfortable
Indoors, Environmentally Controlled
Spend Time Standing
Frequency of Conflict Situations
Deal With Unpleasant or Angry People
Public Speaking
Telephone
Spend Time Sitting
Time Pressure
Face-to-Face Discussions
Frequency of Decision Making
Electronic Mail
Letters and Memos
-No contact with others-
Contact With Others
-No freedom-
Structured versus Unstructured Work
Freedom to Make Decisions
-No responsibility-
Responsible for Others' Health and Safety
Responsibility for Outcomes and Results
-No results-
Impact of Decisions on Co-workers or Company Results
-Not at all automated-
Degree of Automation
-Not at all competitive-
Level of Competition
-Not important at all-
Pace Determined by Speed of Equipment
Importance of Repeating Same Tasks
Coordinate or Lead Others
Work With Work Group or Team
Deal With External Customers
Importance of Being Exact or Accurate
-Not serious at all-
Consequence of Error
-Occasional contact with others-
Contact With Others
-Once a month or more but not every week-
Frequency of Conflict Situations
Deal With Unpleasant or Angry People
Public Speaking
In an Enclosed Vehicle or Equipment
Frequency of Decision Making
Sounds, Noise Levels Are Distracting or Uncomfortable
Time Pressure
Very Hot or Cold Temperatures
Indoors, Not Environmentally Controlled
Letters and Memos
Outdoors, Exposed to Weather
Exposed to High Places
In an Open Vehicle or Equipment
Outdoors, Under Cover
Extremely Bright or Inadequate Lighting
Exposed to Hazardous Equipment
Indoors, Environmentally Controlled
Electronic Mail
Exposed to Radiation
Exposed to Minor Burns, Cuts, Bites, or Stings
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Cramped Work Space, Awkward Positions
Exposed to Hazardous Conditions
Deal With Physically Aggressive People
Exposed to Disease or Infections
Telephone
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
Exposed to Whole Body Vibration
Face-to-Face Discussions
Exposed to Contaminants
-Once a week or more but not every day-
Time Pressure
Letters and Memos
Frequency of Decision Making
Frequency of Conflict Situations
Face-to-Face Discussions
In an Enclosed Vehicle or Equipment
Sounds, Noise Levels Are Distracting or Uncomfortable
Deal With Unpleasant or Angry People
Public Speaking
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
Outdoors, Exposed to Weather
Indoors, Environmentally Controlled
Indoors, Not Environmentally Controlled
Cramped Work Space, Awkward Positions
Exposed to Hazardous Conditions
Deal With Physically Aggressive People
In an Open Vehicle or Equipment
Extremely Bright or Inadequate Lighting
Exposed to Disease or Infections
Telephone
Exposed to Whole Body Vibration
Exposed to Hazardous Equipment
Exposed to Contaminants
Exposed to High Places
Electronic Mail
Outdoors, Under Cover
Very Hot or Cold Temperatures
Exposed to Radiation
Exposed to Minor Burns, Cuts, Bites, or Stings
-Once a year or more but not every month-
Deal With Unpleasant or Angry People
Public Speaking
Sounds, Noise Levels Are Distracting or Uncomfortable
Outdoors, Exposed to Weather
Outdoors, Under Cover
Frequency of Conflict Situations
In an Enclosed Vehicle or Equipment
Frequency of Decision Making
Exposed to Contaminants
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Very Hot or Cold Temperatures
Deal With Physically Aggressive People
Extremely Bright or Inadequate Lighting
Exposed to High Places
Indoors, Not Environmentally Controlled
Cramped Work Space, Awkward Positions
Time Pressure
Exposed to Hazardous Equipment
Indoors, Environmentally Controlled
Exposed to Minor Burns, Cuts, Bites, or Stings
Exposed to Hazardous Conditions
Exposed to Whole Body Vibration
Face-to-Face Discussions
Electronic Mail
Exposed to Radiation
Letters and Memos
In an Open Vehicle or Equipment
Exposed to Disease or Infections
Telephone
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
-Regular (established routine, set schedule)-
Work Schedules
-Seasonal (only during certain times of the year)-
Work Schedules
-Serious-
Consequence of Error
-Slightly automated-
Degree of Automation
-Slightly close (e.g., shared office)-
Physical Proximity
-Slightly competitive-
Level of Competition
-Some freedom-
Freedom to Make Decisions
Structured versus Unstructured Work
-Very close (near touching)-
Physical Proximity
-Very high responsibility-
Responsibility for Outcomes and Results
Responsible for Others' Health and Safety
-Very important-
Work With Work Group or Team
Importance of Being Exact or Accurate
Coordinate or Lead Others
Deal With External Customers
Importance of Repeating Same Tasks
Pace Determined by Speed of Equipment
-Very important results-
Impact of Decisions on Co-workers or Company Results
-Very little freedom-
Structured versus Unstructured Work
Freedom to Make Decisions
-Very serious-
Consequence of Error
Task Ratings
Education Training Experience
-On-Site or In-Plant Training-
None
Up to and including 1 month
Over 1 month, up to and including 3 months
Over 3 months, up to and including 6 months
Over 6 months, up to and including 1 year
Over 1 year, up to and including 2 years
Over 2 years, up to and including 4 years
Over 4 years, up to and including 10 years
Over 10 years
-On-the-Job Training-
None or short demonstration
Anything beyond short demonstration, up to and including 1 month
Over 1 month, up to and including 3 months
Over 3 months, up to and including 6 months
Over 6 months, up to and including 1 year
Over 1 year, up to and including 2 years
Over 2 years, up to and including 4 years
Over 10 years
-Related Work Experience-
Over 1 month, up to and including 3 months
Over 2 years, up to and including 4 years
Over 4 years, up to and including 6 years
Over 6 years, up to and including 8 years
Over 8 years, up to and including 10 years
Over 10 years
-Required Level of Education-
High School Diploma (or GED or High School Equivalence Certificate)
Some College Courses
Bachelor's Degree
Master's Degree
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession