- Description
- Work Activities
- Abilities
- Interests
- Knowledge
- Wages
- Skills
- Work Values
- Work Styles
- Related Degrees
- Work Context
- Task Ratings
- Education
Job Description: Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Advertising and Promotions Managers spend a lot of their time Establishing and Maintaining Interpersonal Relationships. They are naturally good at Oral Expression, Deductive Reasoning, Problem Sensitivity, and Oral Comprehension. Advertising and Promotions Managers are typically characterized as being Enterprising and Artistic. They are usually very knowledgable about Communications and Media, English Language, and Sales and Marketing and are skilled at Coordination and Speaking.
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Work Activities
Establishing and Maintaining Interpersonal Relationships
Communicating with Persons Outside Organization
Thinking Creatively
Organizing, Planning, and Prioritizing Work
Communicating with Supervisors, Peers, or Subordinates
Processing Information
Performing for or Working Directly with the Public
Scheduling Work and Activities
Updating and Using Relevant Knowledge
Making Decisions and Solving Problems
Interacting With Computers
Developing Objectives and Strategies
Getting Information
Estimating the Quantifiable Characteristics of Products, Events, or Information
Identifying Objects, Actions, and Events
Coordinating the Work and Activities of Others
Selling or Influencing Others
Interpreting the Meaning of Information for Others
Judging the Qualities of Things, Services, or People
Coaching and Developing Others
Monitoring and Controlling Resources
Training and Teaching Others
Documenting/Recording Information
Resolving Conflicts and Negotiating with Others
Performing Administrative Activities
Provide Consultation and Advice to Others
Monitor Processes, Materials, or Surroundings
Guiding, Directing, and Motivating Subordinates
Analyzing Data or Information
Developing and Building Teams
Controlling Machines and Processes
Assisting and Caring for Others
Evaluating Information to Determine Compliance with Standards
Staffing Organizational Units
Handling and Moving Objects
Operating Vehicles, Mechanized Devices, or Equipment
Performing General Physical Activities
Inspecting Equipment, Structures, or Material
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment
Abilities
Oral Expression
Deductive Reasoning
Problem Sensitivity
Oral Comprehension
Near Vision
Fluency of Ideas
Written Expression
Written Comprehension
Speech Recognition
Originality
Category Flexibility
Information Ordering
Inductive Reasoning
Speech Clarity
Mathematical Reasoning
Far Vision
Visual Color Discrimination
Visualization
Flexibility of Closure
Number Facility
Speed of Closure
Perceptual Speed
Selective Attention
Time Sharing
Memorization
Finger Dexterity
Auditory Attention
Hearing Sensitivity
Depth Perception
Arm-Hand Steadiness
Control Precision
Manual Dexterity
Interests
Enterprising
Artistic
Conventional
Social
Investigative
Realistic
Knowledge
Communications and Media
English Language
Sales and Marketing
Customer and Personal Service
Administration and Management
Computers and Electronics
Clerical
Production and Processing
Fine Arts
Design
Mathematics
Personnel and Human Resources
Psychology
Telecommunications
Education and Training
Economics and Accounting
Geography
Law and Government
Sociology and Anthropology
Transportation
Foreign Language
Public Safety and Security
Philosophy and Theology
History and Archeology
Wages
New York
$122,190
New Jersey
$113,610
Massachusetts
$105,000
Minnesota
$101,480
Michigan
$100,390
Florida
$93,280
Georgia
$93,120
District of Columbia
$92,040
Virginia
$91,890
Oregon
$91,280
Colorado
$87,600
California
$86,560
North Carolina
$85,800
Alabama
$84,310
Ohio
$82,140
Washington
$80,090
Missouri
$79,360
Rhode Island
$79,140
Wisconsin
$78,810
Indiana
$77,150
Maryland
$77,000
Utah
$76,910
Arizona
$74,750
Connecticut
$73,930
Vermont
$73,710
Nebraska
$72,200
Iowa
$71,770
Texas
$70,550
North Dakota
$70,160
Kansas
$69,800
Pennsylvania
$68,330
Hawaii
$68,080
New Mexico
$66,810
Arkansas
$66,170
South Carolina
$65,880
Alaska
$65,080
Illinois
$63,000
Louisiana
$62,670
New Hampshire
$60,620
Tennessee
$57,300
Puerto Rico
$57,260
Nevada
$57,130
Mississippi
$55,280
Idaho
$52,910
Maine
$51,410
West Virginia
$49,550
Oklahoma
$49,460
Kentucky
$48,070
Guam
$41,080
Montana
$38,910
Skills
Coordination
Speaking
Monitoring
Critical Thinking
Reading Comprehension
Judgment and Decision Making
Active Listening
Complex Problem Solving
Management of Personnel Resources
Active Learning
Time Management
Writing
Systems Evaluation
Social Perceptiveness
Management of Financial Resources
Negotiation
Persuasion
Instructing
Learning Strategies
Systems Analysis
Operations Analysis
Service Orientation
Mathematics
Management of Material Resources
Quality Control Analysis
Operation Monitoring
Science
Technology Design
Work Values
Achievement
Working Conditions
Recognition
Independence
Relationships
Support
Work Styles
Dependability
Initiative
Attention to Detail
Integrity
Adaptability/Flexibility
Innovation
Self Control
Cooperation
Stress Tolerance
Achievement/Effort
Leadership
Persistence
Analytical Thinking
Independence
Social Orientation
Concern for Others
Related University Degree Programs
Work Context
Telephone
Electronic Mail
Indoors, Environmentally Controlled
Time Pressure
Contact With Others
Face-to-Face Discussions
Structured versus Unstructured Work
Spend Time Sitting
Freedom to Make Decisions
Impact of Decisions on Co-workers or Company Results
Coordinate or Lead Others
Frequency of Decision Making
Work With Work Group or Team
Importance of Being Exact or Accurate
Deal With External Customers
Responsibility for Outcomes and Results
Letters and Memos
Level of Competition
Importance of Repeating Same Tasks
Frequency of Conflict Situations
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Deal With Unpleasant or Angry People
Spend Time Making Repetitive Motions
Physical Proximity
Degree of Automation
Duration of Typical Work Week
Sounds, Noise Levels Are Distracting or Uncomfortable
Public Speaking
Spend Time Walking and Running
Consequence of Error
Spend Time Standing
In an Enclosed Vehicle or Equipment
Pace Determined by Speed of Equipment
Indoors, Not Environmentally Controlled
Responsible for Others' Health and Safety
Outdoors, Exposed to Weather
Outdoors, Under Cover
Cramped Work Space, Awkward Positions
Spend Time Kneeling, Crouching, Stooping, or Crawling
Extremely Bright or Inadequate Lighting
Spend Time Bending or Twisting the Body
Spend Time Keeping or Regaining Balance
Exposed to Minor Burns, Cuts, Bites, or Stings
Deal With Physically Aggressive People
Very Hot or Cold Temperatures
Exposed to Disease or Infections
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Exposed to Contaminants
Exposed to High Places
Exposed to Hazardous Equipment
Spend Time Climbing Ladders, Scaffolds, or Poles
In an Open Vehicle or Equipment
Work Schedules
Exposed to Hazardous Conditions
Exposed to Whole Body Vibration
Exposed to Radiation
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
-40 hours-
Duration of Typical Work Week
-A lot of freedom-
Structured versus Unstructured Work
Freedom to Make Decisions
-About half the time-
Spend Time Walking and Running
Spend Time Standing
Spend Time Sitting
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Spend Time Kneeling, Crouching, Stooping, or Crawling
Spend Time Making Repetitive Motions
Spend Time Climbing Ladders, Scaffolds, or Poles
Spend Time Bending or Twisting the Body
Spend Time Keeping or Regaining Balance
-Completely automated-
Degree of Automation
-Constant contact with others-
Contact With Others
-Contact with others about half the time-
Contact With Others
-Contact with others most of the time-
Contact With Others
-Continually or almost continually-
Spend Time Sitting
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Spend Time Keeping or Regaining Balance
Spend Time Making Repetitive Motions
Spend Time Walking and Running
Spend Time Standing
Spend Time Kneeling, Crouching, Stooping, or Crawling
Spend Time Climbing Ladders, Scaffolds, or Poles
Spend Time Bending or Twisting the Body
-Every day-
Telephone
Electronic Mail
Indoors, Environmentally Controlled
Time Pressure
Face-to-Face Discussions
Frequency of Decision Making
Sounds, Noise Levels Are Distracting or Uncomfortable
Letters and Memos
Indoors, Not Environmentally Controlled
Extremely Bright or Inadequate Lighting
In an Enclosed Vehicle or Equipment
Frequency of Conflict Situations
Public Speaking
Deal With Unpleasant or Angry People
In an Open Vehicle or Equipment
Exposed to Disease or Infections
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
Outdoors, Exposed to Weather
Exposed to Whole Body Vibration
Exposed to Hazardous Equipment
Exposed to Contaminants
Exposed to High Places
Outdoors, Under Cover
Very Hot or Cold Temperatures
Exposed to Radiation
Exposed to Minor Burns, Cuts, Bites, or Stings
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Cramped Work Space, Awkward Positions
Exposed to Hazardous Conditions
Deal With Physically Aggressive People
-Extremely competitive-
Level of Competition
-Extremely important-
Importance of Being Exact or Accurate
Work With Work Group or Team
Deal With External Customers
Coordinate or Lead Others
Importance of Repeating Same Tasks
Pace Determined by Speed of Equipment
-Extremely serious-
Consequence of Error
-Fairly important-
Deal With External Customers
Coordinate or Lead Others
Importance of Repeating Same Tasks
Importance of Being Exact or Accurate
Work With Work Group or Team
Pace Determined by Speed of Equipment
-Fairly serious-
Consequence of Error
-High responsibility-
Responsibility for Outcomes and Results
Responsible for Others' Health and Safety
-Highly automated-
Degree of Automation
-Highly competitive-
Level of Competition
-I don't work near other people (beyond 100 ft.)-
Physical Proximity
-I work with others but not closely (e.g., private office)-
Physical Proximity
-Important-
Work With Work Group or Team
Deal With External Customers
Pace Determined by Speed of Equipment
Importance of Being Exact or Accurate
Importance of Repeating Same Tasks
Coordinate or Lead Others
-Important results-
Impact of Decisions on Co-workers or Company Results
-Irregular (changes with weather conditions, production demands, or contract duration)-
Work Schedules
-Less than 40 hours-
Duration of Typical Work Week
-Less than half the time-
Spend Time Standing
Spend Time Walking and Running
Spend Time Kneeling, Crouching, Stooping, or Crawling
Spend Time Bending or Twisting the Body
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Spend Time Making Repetitive Motions
Spend Time Climbing Ladders, Scaffolds, or Poles
Spend Time Keeping or Regaining Balance
Spend Time Sitting
-Limited freedom-
Freedom to Make Decisions
Structured versus Unstructured Work
-Limited responsibility-
Responsible for Others' Health and Safety
Responsibility for Outcomes and Results
-Minor results-
Impact of Decisions on Co-workers or Company Results
-Moderate responsibility-
Responsible for Others' Health and Safety
Responsibility for Outcomes and Results
-Moderate results-
Impact of Decisions on Co-workers or Company Results
-Moderately automated-
Degree of Automation
-Moderately close (at arm's length)-
Physical Proximity
-Moderately competitive-
Level of Competition
-More than 40 hours-
Duration of Typical Work Week
-More than half the time-
Spend Time Sitting
Spend Time Making Repetitive Motions
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Spend Time Walking and Running
Spend Time Bending or Twisting the Body
Spend Time Kneeling, Crouching, Stooping, or Crawling
Spend Time Climbing Ladders, Scaffolds, or Poles
Spend Time Keeping or Regaining Balance
Spend Time Standing
-Never-
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
Exposed to Radiation
Exposed to Whole Body Vibration
Exposed to Hazardous Conditions
In an Open Vehicle or Equipment
Spend Time Climbing Ladders, Scaffolds, or Poles
Exposed to Contaminants
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Spend Time Keeping or Regaining Balance
Exposed to Hazardous Equipment
Exposed to High Places
Extremely Bright or Inadequate Lighting
Exposed to Disease or Infections
Deal With Physically Aggressive People
Very Hot or Cold Temperatures
Exposed to Minor Burns, Cuts, Bites, or Stings
Spend Time Bending or Twisting the Body
Spend Time Kneeling, Crouching, Stooping, or Crawling
Outdoors, Under Cover
Outdoors, Exposed to Weather
Indoors, Not Environmentally Controlled
Cramped Work Space, Awkward Positions
In an Enclosed Vehicle or Equipment
Sounds, Noise Levels Are Distracting or Uncomfortable
Spend Time Making Repetitive Motions
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
Public Speaking
Spend Time Standing
Spend Time Walking and Running
Indoors, Environmentally Controlled
Frequency of Decision Making
Telephone
Spend Time Sitting
Frequency of Conflict Situations
Time Pressure
Face-to-Face Discussions
Electronic Mail
Deal With Unpleasant or Angry People
Letters and Memos
-No contact with others-
Contact With Others
-No freedom-
Freedom to Make Decisions
Structured versus Unstructured Work
-No responsibility-
Responsible for Others' Health and Safety
Responsibility for Outcomes and Results
-No results-
Impact of Decisions on Co-workers or Company Results
-Not at all automated-
Degree of Automation
-Not at all competitive-
Level of Competition
-Not important at all-
Pace Determined by Speed of Equipment
Importance of Repeating Same Tasks
Importance of Being Exact or Accurate
Coordinate or Lead Others
Work With Work Group or Team
Deal With External Customers
-Not serious at all-
Consequence of Error
-Occasional contact with others-
Contact With Others
-Once a month or more but not every week-
Frequency of Decision Making
Letters and Memos
Frequency of Conflict Situations
Outdoors, Exposed to Weather
Deal With Unpleasant or Angry People
In an Enclosed Vehicle or Equipment
Outdoors, Under Cover
Public Speaking
Indoors, Not Environmentally Controlled
Sounds, Noise Levels Are Distracting or Uncomfortable
Cramped Work Space, Awkward Positions
Exposed to Contaminants
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Deal With Physically Aggressive People
Time Pressure
Very Hot or Cold Temperatures
Extremely Bright or Inadequate Lighting
Exposed to High Places
Electronic Mail
Exposed to Radiation
Exposed to Minor Burns, Cuts, Bites, or Stings
Exposed to Hazardous Conditions
In an Open Vehicle or Equipment
Exposed to Disease or Infections
Telephone
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
Exposed to Whole Body Vibration
Exposed to Hazardous Equipment
Face-to-Face Discussions
Indoors, Environmentally Controlled
-Once a week or more but not every day-
Face-to-Face Discussions
Letters and Memos
Frequency of Conflict Situations
Time Pressure
Deal With Unpleasant or Angry People
Public Speaking
Sounds, Noise Levels Are Distracting or Uncomfortable
Frequency of Decision Making
In an Enclosed Vehicle or Equipment
Indoors, Environmentally Controlled
Cramped Work Space, Awkward Positions
Indoors, Not Environmentally Controlled
Outdoors, Exposed to Weather
Outdoors, Under Cover
Very Hot or Cold Temperatures
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
Exposed to Hazardous Conditions
Deal With Physically Aggressive People
In an Open Vehicle or Equipment
Extremely Bright or Inadequate Lighting
Exposed to Disease or Infections
Telephone
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
Exposed to Whole Body Vibration
Exposed to Hazardous Equipment
Exposed to Contaminants
Exposed to High Places
Electronic Mail
Exposed to Radiation
Exposed to Minor Burns, Cuts, Bites, or Stings
-Once a year or more but not every month-
Deal With Unpleasant or Angry People
Frequency of Conflict Situations
Public Speaking
Cramped Work Space, Awkward Positions
Exposed to Minor Burns, Cuts, Bites, or Stings
Indoors, Not Environmentally Controlled
Very Hot or Cold Temperatures
Deal With Physically Aggressive People
Outdoors, Exposed to Weather
Outdoors, Under Cover
Exposed to Disease or Infections
Letters and Memos
In an Enclosed Vehicle or Equipment
Sounds, Noise Levels Are Distracting or Uncomfortable
Exposed to High Places
Exposed to Hazardous Equipment
Extremely Bright or Inadequate Lighting
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
In an Open Vehicle or Equipment
Exposed to Contaminants
Exposed to Whole Body Vibration
Indoors, Environmentally Controlled
Exposed to Hazardous Conditions
Time Pressure
Face-to-Face Discussions
Frequency of Decision Making
Electronic Mail
Exposed to Radiation
Telephone
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
-Regular (established routine, set schedule)-
Work Schedules
-Seasonal (only during certain times of the year)-
Work Schedules
-Serious-
Consequence of Error
-Slightly automated-
Degree of Automation
-Slightly close (e.g., shared office)-
Physical Proximity
-Slightly competitive-
Level of Competition
-Some freedom-
Structured versus Unstructured Work
Freedom to Make Decisions
-Very close (near touching)-
Physical Proximity
-Very high responsibility-
Responsibility for Outcomes and Results
Responsible for Others' Health and Safety
-Very important-
Coordinate or Lead Others
Importance of Repeating Same Tasks
Importance of Being Exact or Accurate
Deal With External Customers
Work With Work Group or Team
Pace Determined by Speed of Equipment
-Very important results-
Impact of Decisions on Co-workers or Company Results
-Very little freedom-
Structured versus Unstructured Work
Freedom to Make Decisions
-Very serious-
Consequence of Error
Task Ratings
- Importance Core-
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Gather and organize information to plan advertising campaigns.
Confer with clients to provide marketing or technical advice.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Prepare and negotiate advertising and sales contracts.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Plan and execute advertising policies and strategies for organizations.
Assist with annual budget development.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Direct and coordinate product research and development.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Represent company at trade association meetings to promote products.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
- Importance Supplemental-
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Train and direct workers engaged in developing and producing advertisements.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Contact organizations to explain services and facilities offered.
Coordinate with the media to disseminate advertising.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
- Relevance of Task Core-
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Gather and organize information to plan advertising campaigns.
Confer with clients to provide marketing or technical advice.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Prepare and negotiate advertising and sales contracts.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Plan and execute advertising policies and strategies for organizations.
Represent company at trade association meetings to promote products.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Assist with annual budget development.
Direct and coordinate product research and development.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Relevance of Task Supplemental-
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Train and direct workers engaged in developing and producing advertisements.
Coordinate with the media to disseminate advertising.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Contact organizations to explain services and facilities offered.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
-Daily Frequency of Task (Categories 1-7) Core-
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Gather and organize information to plan advertising campaigns.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Confer with clients to provide marketing or technical advice.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Plan and execute advertising policies and strategies for organizations.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Prepare and negotiate advertising and sales contracts.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Direct and coordinate product research and development.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Assist with annual budget development.
Represent company at trade association meetings to promote products.
-Daily Frequency of Task (Categories 1-7) Supplemental-
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Train and direct workers engaged in developing and producing advertisements.
Coordinate with the media to disseminate advertising.
Contact organizations to explain services and facilities offered.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
-Hourly or more Frequency of Task (Categories 1-7) Core-
Confer with clients to provide marketing or technical advice.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Gather and organize information to plan advertising campaigns.
Direct and coordinate product research and development.
Represent company at trade association meetings to promote products.
Plan and execute advertising policies and strategies for organizations.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Assist with annual budget development.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Prepare and negotiate advertising and sales contracts.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
-Hourly or more Frequency of Task (Categories 1-7) Supplemental-
Train and direct workers engaged in developing and producing advertisements.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Contact organizations to explain services and facilities offered.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Coordinate with the media to disseminate advertising.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
-More than monthly Frequency of Task (Categories 1-7) Core-
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Prepare and negotiate advertising and sales contracts.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Plan and execute advertising policies and strategies for organizations.
Confer with clients to provide marketing or technical advice.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Assist with annual budget development.
Gather and organize information to plan advertising campaigns.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Direct and coordinate product research and development.
Represent company at trade association meetings to promote products.
-More than monthly Frequency of Task (Categories 1-7) Supplemental-
Contact organizations to explain services and facilities offered.
Train and direct workers engaged in developing and producing advertisements.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Coordinate with the media to disseminate advertising.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
-More than weekly Frequency of Task (Categories 1-7) Core-
Confer with clients to provide marketing or technical advice.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Direct and coordinate product research and development.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Gather and organize information to plan advertising campaigns.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Plan and execute advertising policies and strategies for organizations.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Prepare and negotiate advertising and sales contracts.
Assist with annual budget development.
Represent company at trade association meetings to promote products.
-More than weekly Frequency of Task (Categories 1-7) Supplemental-
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Coordinate with the media to disseminate advertising.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Contact organizations to explain services and facilities offered.
Train and direct workers engaged in developing and producing advertisements.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
-More than yearly Frequency of Task (Categories 1-7) Core-
Represent company at trade association meetings to promote products.
Direct and coordinate product research and development.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Assist with annual budget development.
Plan and execute advertising policies and strategies for organizations.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Prepare and negotiate advertising and sales contracts.
Gather and organize information to plan advertising campaigns.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Confer with clients to provide marketing or technical advice.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
-More than yearly Frequency of Task (Categories 1-7) Supplemental-
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
Coordinate with the media to disseminate advertising.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Contact organizations to explain services and facilities offered.
Train and direct workers engaged in developing and producing advertisements.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
-Several times daily Frequency of Task (Categories 1-7) Core-
Gather and organize information to plan advertising campaigns.
Direct and coordinate product research and development.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Confer with clients to provide marketing or technical advice.
Prepare and negotiate advertising and sales contracts.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Plan and execute advertising policies and strategies for organizations.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Assist with annual budget development.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Represent company at trade association meetings to promote products.
-Several times daily Frequency of Task (Categories 1-7) Supplemental-
Train and direct workers engaged in developing and producing advertisements.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Contact organizations to explain services and facilities offered.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Coordinate with the media to disseminate advertising.
-Yearly or less Frequency of Task (Categories 1-7) Core-
Assist with annual budget development.
Represent company at trade association meetings to promote products.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Prepare and negotiate advertising and sales contracts.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Direct and coordinate product research and development.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Gather and organize information to plan advertising campaigns.
Confer with clients to provide marketing or technical advice.
Plan and execute advertising policies and strategies for organizations.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
-Yearly or less Frequency of Task (Categories 1-7) Supplemental-
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
Coordinate with the media to disseminate advertising.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Train and direct workers engaged in developing and producing advertisements.
Contact organizations to explain services and facilities offered.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Education Training Experience
-On-Site or In-Plant Training-
None
Up to and including 1 month
Over 1 month, up to and including 3 months
Over 3 months, up to and including 6 months
Over 6 months, up to and including 1 year
Over 1 year, up to and including 2 years
Over 2 years, up to and including 4 years
Over 4 years, up to and including 10 years
-On-the-Job Training-
None or short demonstration
Anything beyond short demonstration, up to and including 1 month
Over 1 month, up to and including 3 months
Over 3 months, up to and including 6 months
Over 6 months, up to and including 1 year
Over 1 year, up to and including 2 years
Over 2 years, up to and including 4 years
Over 4 years, up to and including 10 years
-Related Work Experience-
Over 6 months, up to and including 1 year
Over 1 year, up to and including 2 years
Over 2 years, up to and including 4 years
Over 4 years, up to and including 6 years
Over 6 years, up to and including 8 years
Over 10 years
-Required Level of Education-
Less than a High School Diploma
Some College Courses
Associate's Degree (or other 2-year degree)
Bachelor's Degree
Master's Degree