Advertising Sales Agents

Job Description: Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Advertising Sales Agents spend a lot of their time Selling or Influencing Others. They are naturally good at Oral Expression, Speech Recognition, Speech Clarity, and Oral Comprehension. Advertising Sales Agents are typically characterized as being Enterprising and Conventional. They are usually very knowledgable about Sales and Marketing, Customer and Personal Service, and Clerical and are skilled at Persuasion and Speaking.

Work Activities

Selling or Influencing Others
  
Organizing, Planning, and Prioritizing Work
  
Communicating with Persons Outside Organization
  
Establishing and Maintaining Interpersonal Relationships
  
Thinking Creatively
  
Communicating with Supervisors, Peers, or Subordinates
  
Updating and Using Relevant Knowledge
  
Resolving Conflicts and Negotiating with Others
  
Getting Information
  
Performing for or Working Directly with the Public
  
Scheduling Work and Activities
  
Making Decisions and Solving Problems
  
Processing Information
  
Interacting With Computers
  
Performing Administrative Activities
  
Judging the Qualities of Things, Services, or People
  
Documenting/Recording Information
  
Developing Objectives and Strategies
  
Identifying Objects, Actions, and Events
  
Coordinating the Work and Activities of Others
  
Analyzing Data or Information
  
Interpreting the Meaning of Information for Others
  
Monitor Processes, Materials, or Surroundings
  
Developing and Building Teams
  
Provide Consultation and Advice to Others
  
Evaluating Information to Determine Compliance with Standards
  
Assisting and Caring for Others
  
Estimating the Quantifiable Characteristics of Products, Events, or Information
  
Training and Teaching Others
  
Coaching and Developing Others
  
Guiding, Directing, and Motivating Subordinates
  
Repairing and Maintaining Electronic Equipment
  
Monitoring and Controlling Resources
  
Inspecting Equipment, Structures, or Material
  
Performing General Physical Activities
  
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment
  
Handling and Moving Objects
  
Operating Vehicles, Mechanized Devices, or Equipment
  

Abilities

Oral Expression
  
Speech Recognition
  
Speech Clarity
  
Oral Comprehension
  
Deductive Reasoning
  
Written Comprehension
  
Written Expression
  
Near Vision
  
Fluency of Ideas
  
Information Ordering
  
Problem Sensitivity
  
Category Flexibility
  
Inductive Reasoning
  
Originality
  
Visualization
  
Far Vision
  
Mathematical Reasoning
  
Number Facility
  
Visual Color Discrimination
  
Flexibility of Closure
  
Selective Attention
  
Speed of Closure
  
Time Sharing
  
Memorization
  
Perceptual Speed
  
Finger Dexterity
  
Auditory Attention
  
Trunk Strength
  
Hearing Sensitivity
  
Depth Perception
  
Control Precision
  
Multilimb Coordination
  

Interests

Enterprising
  
Conventional
  
Artistic
  
Social
  
Investigative
  
Realistic
  

Knowledge

Sales and Marketing
  
Customer and Personal Service
  
Clerical
  
English Language
  
Communications and Media
  
Computers and Electronics
  
Mathematics
  
Administration and Management
  
Psychology
  
Economics and Accounting
  
Transportation
  
Telecommunications
  
Sociology and Anthropology
  
Education and Training
  
Personnel and Human Resources
  
Geography
  
Production and Processing
  
Law and Government
  
Design
  
Public Safety and Security
  
Philosophy and Theology
  
Fine Arts
  
Engineering and Technology
  
History and Archeology
  
Foreign Language
  

Wages

Illinois
$64,450  
 
New York
$58,220  
 
Maryland
$56,670  
 
New Jersey
$55,950  
 
Massachusetts
$55,220  
 
Connecticut
$51,880  
 
California
$50,450  
 
Virginia
$48,930  
 
District of Columbia
$48,230  
 
Nevada
$47,060  
 
Arizona
$46,960  
 
Alaska
$46,270  
 
Hawaii
$45,910  
 
New Hampshire
$45,710  
 
Idaho
$44,150  
 
Oregon
$43,870  
 
Pennsylvania
$43,750  
 
Minnesota
$42,990  
 
Rhode Island
$42,420  
 
Texas
$42,300  
 
Washington
$42,180  
 
Florida
$41,150  
 
Georgia
$41,140  
 
Kansas
$40,690  
 
Delaware
$40,670  
 
Utah
$40,400  
 
North Carolina
$40,200  
 
South Carolina
$39,360  
 
Indiana
$39,270  
 
Wisconsin
$38,990  
 
Colorado
$38,720  
 
Michigan
$38,490  
 
North Dakota
$38,250  
 
Missouri
$38,050  
 
Ohio
$37,380  
 
New Mexico
$36,400  
 
Kentucky
$36,390  
 
Iowa
$35,750  
 
Vermont
$35,680  
 
South Dakota
$35,470  
 
Alabama
$35,460  
 
Arkansas
$34,640  
 
Maine
$34,140  
 
Oklahoma
$32,190  
 
Tennessee
$32,080  
 
Nebraska
$31,940  
 
Louisiana
$31,710  
 
Puerto Rico
$31,440  
 
Montana
$30,830  
 
West Virginia
$30,420  
 
Mississippi
$29,100  
 
Wyoming
$27,600  
 
Guam
$24,320  
 

Skills

Persuasion
  
Speaking
  
Critical Thinking
  
Service Orientation
  
Active Listening
  
Negotiation
  
Reading Comprehension
  
Social Perceptiveness
  
Monitoring
  
Active Learning
  
Coordination
  
Writing
  
Time Management
  
Judgment and Decision Making
  
Complex Problem Solving
  
Systems Analysis
  
Mathematics
  
Systems Evaluation
  
Learning Strategies
  
Instructing
  
Management of Personnel Resources
  
Operation Monitoring
  
Operations Analysis
  
Management of Financial Resources
  
Operation and Control
  
Management of Material Resources
  
Technology Design
  
Programming
  
Quality Control Analysis
  

Work Values

Relationships
  
Working Conditions
  
Independence
  
Achievement
  
Recognition
  
Support
  

Work Styles

Persistence
  
Achievement/Effort
  
Dependability
  
Initiative
  
Independence
  
Integrity
  
Stress Tolerance
  
Attention to Detail
  
Cooperation
  
Self Control
  
Innovation
  
Adaptability/Flexibility
  
Concern for Others
  
Social Orientation
  
Leadership
  
Analytical Thinking
  

Related University Degree Programs

Work Context

Telephone
  
Contact With Others
  
Electronic Mail
  
Time Pressure
  
Face-to-Face Discussions
  
Deal With External Customers
  
Frequency of Decision Making
  
Impact of Decisions on Co-workers or Company Results
  
Structured versus Unstructured Work
  
Work With Work Group or Team
  
In an Enclosed Vehicle or Equipment
  
Importance of Being Exact or Accurate
  
Indoors, Environmentally Controlled
  
Letters and Memos
  
Level of Competition
  
Freedom to Make Decisions
  
Physical Proximity
  
Frequency of Conflict Situations
  
Coordinate or Lead Others
  
Spend Time Sitting
  
Consequence of Error
  
Outdoors, Exposed to Weather
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Deal With Unpleasant or Angry People
  
Importance of Repeating Same Tasks
  
Responsibility for Outcomes and Results
  
Degree of Automation
  
Spend Time Standing
  
Duration of Typical Work Week
  
Spend Time Walking and Running
  
Public Speaking
  
Responsible for Others' Health and Safety
  
Very Hot or Cold Temperatures
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Spend Time Making Repetitive Motions
  
Exposed to Contaminants
  
Indoors, Not Environmentally Controlled
  
Outdoors, Under Cover
  
Spend Time Bending or Twisting the Body
  
Deal With Physically Aggressive People
  
Extremely Bright or Inadequate Lighting
  
Pace Determined by Speed of Equipment
  
Work Schedules
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Exposed to Disease or Infections
  
Cramped Work Space, Awkward Positions
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Exposed to Hazardous Conditions
  
Exposed to High Places
  
Exposed to Radiation
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
In an Open Vehicle or Equipment
  
Spend Time Keeping or Regaining Balance
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Exposed to Whole Body Vibration
  
Exposed to Hazardous Equipment
  

-40 hours-

Duration of Typical Work Week
  

-A lot of freedom-

Structured versus Unstructured Work
  
Freedom to Make Decisions
  

-About half the time-

Spend Time Walking and Running
  
Spend Time Sitting
  
Spend Time Standing
  
Spend Time Making Repetitive Motions
  
Spend Time Bending or Twisting the Body
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
Spend Time Keeping or Regaining Balance
  

-Completely automated-

Degree of Automation
  

-Constant contact with others-

Contact With Others
  

-Contact with others about half the time-

Contact With Others
  

-Contact with others most of the time-

Contact With Others
  

-Continually or almost continually-

Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Spend Time Sitting
  
Spend Time Making Repetitive Motions
  
Spend Time Keeping or Regaining Balance
  
Spend Time Walking and Running
  
Spend Time Standing
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
Spend Time Bending or Twisting the Body
  

-Every day-

Telephone
  
Electronic Mail
  
Time Pressure
  
Face-to-Face Discussions
  
Indoors, Environmentally Controlled
  
In an Enclosed Vehicle or Equipment
  
Frequency of Decision Making
  
Outdoors, Exposed to Weather
  
Letters and Memos
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Frequency of Conflict Situations
  
Public Speaking
  
Deal With Unpleasant or Angry People
  
Exposed to Contaminants
  
Indoors, Not Environmentally Controlled
  
Very Hot or Cold Temperatures
  
Exposed to Disease or Infections
  
Extremely Bright or Inadequate Lighting
  
Cramped Work Space, Awkward Positions
  
Outdoors, Under Cover
  
In an Open Vehicle or Equipment
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Exposed to Whole Body Vibration
  
Exposed to Hazardous Equipment
  
Exposed to High Places
  
Exposed to Radiation
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Exposed to Hazardous Conditions
  
Deal With Physically Aggressive People
  

-Extremely competitive-

Level of Competition
  

-Extremely important-

Deal With External Customers
  
Work With Work Group or Team
  
Importance of Being Exact or Accurate
  
Coordinate or Lead Others
  
Importance of Repeating Same Tasks
  
Pace Determined by Speed of Equipment
  

-Extremely serious-

Consequence of Error
  

-Fairly important-

Importance of Repeating Same Tasks
  
Coordinate or Lead Others
  
Work With Work Group or Team
  
Deal With External Customers
  
Importance of Being Exact or Accurate
  
Pace Determined by Speed of Equipment
  

-Fairly serious-

Consequence of Error
  

-High responsibility-

Responsibility for Outcomes and Results
  
Responsible for Others' Health and Safety
  

-Highly automated-

Degree of Automation
  

-Highly competitive-

Level of Competition
  

-I don't work near other people (beyond 100 ft.)-

Physical Proximity
  

-I work with others but not closely (e.g., private office)-

Physical Proximity
  

-Important-

Coordinate or Lead Others
  
Importance of Being Exact or Accurate
  
Importance of Repeating Same Tasks
  
Work With Work Group or Team
  
Pace Determined by Speed of Equipment
  
Deal With External Customers
  

-Important results-

Impact of Decisions on Co-workers or Company Results
  

-Irregular (changes with weather conditions, production demands, or contract duration)-

Work Schedules
  

-Less than 40 hours-

Duration of Typical Work Week
  

-Less than half the time-

Spend Time Walking and Running
  
Spend Time Standing
  
Spend Time Making Repetitive Motions
  
Spend Time Bending or Twisting the Body
  
Spend Time Sitting
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
Spend Time Keeping or Regaining Balance
  

-Limited freedom-

Structured versus Unstructured Work
  
Freedom to Make Decisions
  

-Limited responsibility-

Responsible for Others' Health and Safety
  
Responsibility for Outcomes and Results
  

-Minor results-

Impact of Decisions on Co-workers or Company Results
  

-Moderate responsibility-

Responsibility for Outcomes and Results
  
Responsible for Others' Health and Safety
  

-Moderate results-

Impact of Decisions on Co-workers or Company Results
  

-Moderately automated-

Degree of Automation
  

-Moderately close (at arm's length)-

Physical Proximity
  

-Moderately competitive-

Level of Competition
  

-More than 40 hours-

Duration of Typical Work Week
  

-More than half the time-

Spend Time Sitting
  
Spend Time Standing
  
Spend Time Walking and Running
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
Spend Time Bending or Twisting the Body
  
Spend Time Keeping or Regaining Balance
  
Spend Time Making Repetitive Motions
  

-Never-

In an Open Vehicle or Equipment
  
Spend Time Keeping or Regaining Balance
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Exposed to Whole Body Vibration
  
Exposed to Hazardous Equipment
  
Exposed to Radiation
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Spend Time Climbing Ladders, Scaffolds, or Poles
  
Exposed to High Places
  
Exposed to Hazardous Conditions
  
Cramped Work Space, Awkward Positions
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Exposed to Disease or Infections
  
Spend Time Kneeling, Crouching, Stooping, or Crawling
  
Extremely Bright or Inadequate Lighting
  
Outdoors, Under Cover
  
Indoors, Not Environmentally Controlled
  
Exposed to Contaminants
  
Deal With Physically Aggressive People
  
Spend Time Bending or Twisting the Body
  
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
  
Very Hot or Cold Temperatures
  
Spend Time Making Repetitive Motions
  
Public Speaking
  
Outdoors, Exposed to Weather
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Indoors, Environmentally Controlled
  
Spend Time Standing
  
Spend Time Walking and Running
  
In an Enclosed Vehicle or Equipment
  
Frequency of Decision Making
  
Frequency of Conflict Situations
  
Face-to-Face Discussions
  
Telephone
  
Spend Time Sitting
  
Time Pressure
  
Electronic Mail
  
Deal With Unpleasant or Angry People
  
Letters and Memos
  

-No contact with others-

Contact With Others
  

-No freedom-

Structured versus Unstructured Work
  
Freedom to Make Decisions
  

-No responsibility-

Responsible for Others' Health and Safety
  
Responsibility for Outcomes and Results
  

-No results-

Impact of Decisions on Co-workers or Company Results
  

-Not at all automated-

Degree of Automation
  

-Not at all competitive-

Level of Competition
  

-Not important at all-

Pace Determined by Speed of Equipment
  
Importance of Repeating Same Tasks
  
Coordinate or Lead Others
  
Work With Work Group or Team
  
Deal With External Customers
  
Importance of Being Exact or Accurate
  

-Not serious at all-

Consequence of Error
  

-Occasional contact with others-

Contact With Others
  

-Once a month or more but not every week-

Deal With Unpleasant or Angry People
  
Frequency of Conflict Situations
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Public Speaking
  
Very Hot or Cold Temperatures
  
Letters and Memos
  
Outdoors, Exposed to Weather
  
Frequency of Decision Making
  
Exposed to Contaminants
  
Indoors, Not Environmentally Controlled
  
Outdoors, Under Cover
  
Time Pressure
  
Exposed to Disease or Infections
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Exposed to High Places
  
Electronic Mail
  
Exposed to Radiation
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Cramped Work Space, Awkward Positions
  
Exposed to Hazardous Conditions
  
Deal With Physically Aggressive People
  
In an Open Vehicle or Equipment
  
Extremely Bright or Inadequate Lighting
  
Telephone
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Exposed to Whole Body Vibration
  
Exposed to Hazardous Equipment
  
Face-to-Face Discussions
  
Indoors, Environmentally Controlled
  
In an Enclosed Vehicle or Equipment
  

-Once a week or more but not every day-

Frequency of Conflict Situations
  
Letters and Memos
  
Deal With Unpleasant or Angry People
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Frequency of Decision Making
  
Face-to-Face Discussions
  
Very Hot or Cold Temperatures
  
Time Pressure
  
In an Enclosed Vehicle or Equipment
  
Public Speaking
  
Electronic Mail
  
Outdoors, Exposed to Weather
  
Outdoors, Under Cover
  
Indoors, Environmentally Controlled
  
Extremely Bright or Inadequate Lighting
  
Exposed to Contaminants
  
Cramped Work Space, Awkward Positions
  
Indoors, Not Environmentally Controlled
  
Deal With Physically Aggressive People
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Exposed to Hazardous Conditions
  
In an Open Vehicle or Equipment
  
Exposed to Disease or Infections
  
Telephone
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  
Exposed to Whole Body Vibration
  
Exposed to Hazardous Equipment
  
Exposed to High Places
  
Exposed to Radiation
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  

-Once a year or more but not every month-

Deal With Unpleasant or Angry People
  
Public Speaking
  
Deal With Physically Aggressive People
  
Very Hot or Cold Temperatures
  
Exposed to Contaminants
  
Frequency of Conflict Situations
  
Indoors, Not Environmentally Controlled
  
Extremely Bright or Inadequate Lighting
  
Letters and Memos
  
Outdoors, Under Cover
  
In an Enclosed Vehicle or Equipment
  
Exposed to Minor Burns, Cuts, Bites, or Stings
  
Sounds, Noise Levels Are Distracting or Uncomfortable
  
Exposed to High Places
  
Exposed to Hazardous Conditions
  
Exposed to Disease or Infections
  
Outdoors, Exposed to Weather
  
Time Pressure
  
Exposed to Whole Body Vibration
  
Exposed to Hazardous Equipment
  
Face-to-Face Discussions
  
Frequency of Decision Making
  
Indoors, Environmentally Controlled
  
Electronic Mail
  
Exposed to Radiation
  
Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets
  
Cramped Work Space, Awkward Positions
  
In an Open Vehicle or Equipment
  
Telephone
  
Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection
  

-Regular (established routine, set schedule)-

Work Schedules
  

-Seasonal (only during certain times of the year)-

Work Schedules
  

-Serious-

Consequence of Error
  

-Slightly automated-

Degree of Automation
  

-Slightly close (e.g., shared office)-

Physical Proximity
  

-Slightly competitive-

Level of Competition
  

-Some freedom-

Freedom to Make Decisions
  
Structured versus Unstructured Work
  

-Very close (near touching)-

Physical Proximity
  

-Very high responsibility-

Responsibility for Outcomes and Results
  
Responsible for Others' Health and Safety
  

-Very important-

Importance of Being Exact or Accurate
  
Work With Work Group or Team
  
Deal With External Customers
  
Coordinate or Lead Others
  
Importance of Repeating Same Tasks
  
Pace Determined by Speed of Equipment
  

-Very important results-

Impact of Decisions on Co-workers or Company Results
  

-Very little freedom-

Freedom to Make Decisions
  
Structured versus Unstructured Work
  

-Very serious-

Consequence of Error
  

Task Ratings

- Importance Core-

Maintain assigned account bases while developing new accounts.
  
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  
Provide clients with estimates of the costs of advertising products or services.
  
Locate and contact potential clients to offer advertising services.
  
Process all correspondence and paperwork related to accounts.
  
Inform customers of available options for advertisement artwork, and provide samples.
  
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  
Deliver advertising or illustration proofs to customers for approval.
  
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  
Draw up contracts for advertising work, and collect payments due.
  
Recommend appropriate sizes and formats for advertising, depending on medium being used.
  
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  
Write copy as part of layout.
  
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  
Identify new advertising markets, and propose products to serve them.
  
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  

- Importance Supplemental-

Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  
Arrange for commercial taping sessions, and accompany clients to sessions.
  
Write sales outlines for use by staff.
  

- Relevance of Task Core-

Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  
Locate and contact potential clients to offer advertising services.
  
Provide clients with estimates of the costs of advertising products or services.
  
Draw up contracts for advertising work, and collect payments due.
  
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  
Deliver advertising or illustration proofs to customers for approval.
  
Process all correspondence and paperwork related to accounts.
  
Maintain assigned account bases while developing new accounts.
  
Recommend appropriate sizes and formats for advertising, depending on medium being used.
  
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  
Inform customers of available options for advertisement artwork, and provide samples.
  
Write copy as part of layout.
  
Identify new advertising markets, and propose products to serve them.
  
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  

- Relevance of Task Supplemental-

Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  
Write sales outlines for use by staff.
  
Arrange for commercial taping sessions, and accompany clients to sessions.
  

-Daily Frequency of Task (Categories 1-7) Core-

Process all correspondence and paperwork related to accounts.
  
Maintain assigned account bases while developing new accounts.
  
Locate and contact potential clients to offer advertising services.
  
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  
Recommend appropriate sizes and formats for advertising, depending on medium being used.
  
Provide clients with estimates of the costs of advertising products or services.
  
Write copy as part of layout.
  
Inform customers of available options for advertisement artwork, and provide samples.
  
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  
Deliver advertising or illustration proofs to customers for approval.
  
Draw up contracts for advertising work, and collect payments due.
  
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  
Identify new advertising markets, and propose products to serve them.
  
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  

-Daily Frequency of Task (Categories 1-7) Supplemental-

Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  
Write sales outlines for use by staff.
  
Arrange for commercial taping sessions, and accompany clients to sessions.
  

-Hourly or more Frequency of Task (Categories 1-7) Core-

Maintain assigned account bases while developing new accounts.
  
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  
Locate and contact potential clients to offer advertising services.
  
Write copy as part of layout.
  
Inform customers of available options for advertisement artwork, and provide samples.
  
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  
Provide clients with estimates of the costs of advertising products or services.
  
Process all correspondence and paperwork related to accounts.
  
Draw up contracts for advertising work, and collect payments due.
  
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  
Recommend appropriate sizes and formats for advertising, depending on medium being used.
  
Identify new advertising markets, and propose products to serve them.
  
Deliver advertising or illustration proofs to customers for approval.
  
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  

-Hourly or more Frequency of Task (Categories 1-7) Supplemental-

Arrange for commercial taping sessions, and accompany clients to sessions.
  
Write sales outlines for use by staff.
  
Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  

-More than monthly Frequency of Task (Categories 1-7) Core-

Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  
Write copy as part of layout.
  
Identify new advertising markets, and propose products to serve them.
  
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  
Draw up contracts for advertising work, and collect payments due.
  
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  
Deliver advertising or illustration proofs to customers for approval.
  
Recommend appropriate sizes and formats for advertising, depending on medium being used.
  
Process all correspondence and paperwork related to accounts.
  
Locate and contact potential clients to offer advertising services.
  
Inform customers of available options for advertisement artwork, and provide samples.
  
Provide clients with estimates of the costs of advertising products or services.
  
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  
Maintain assigned account bases while developing new accounts.
  
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  

-More than monthly Frequency of Task (Categories 1-7) Supplemental-

Write sales outlines for use by staff.
  
Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  
Arrange for commercial taping sessions, and accompany clients to sessions.
  

-More than weekly Frequency of Task (Categories 1-7) Core-

Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  
Deliver advertising or illustration proofs to customers for approval.
  
Draw up contracts for advertising work, and collect payments due.
  
Recommend appropriate sizes and formats for advertising, depending on medium being used.
  
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  
Inform customers of available options for advertisement artwork, and provide samples.
  
Identify new advertising markets, and propose products to serve them.
  
Locate and contact potential clients to offer advertising services.
  
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  
Write copy as part of layout.
  
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  
Provide clients with estimates of the costs of advertising products or services.
  
Maintain assigned account bases while developing new accounts.
  
Process all correspondence and paperwork related to accounts.
  

-More than weekly Frequency of Task (Categories 1-7) Supplemental-

Arrange for commercial taping sessions, and accompany clients to sessions.
  
Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  
Write sales outlines for use by staff.
  

-More than yearly Frequency of Task (Categories 1-7) Core-

Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  
Identify new advertising markets, and propose products to serve them.
  
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  
Deliver advertising or illustration proofs to customers for approval.
  
Locate and contact potential clients to offer advertising services.
  
Draw up contracts for advertising work, and collect payments due.
  
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  
Recommend appropriate sizes and formats for advertising, depending on medium being used.
  
Provide clients with estimates of the costs of advertising products or services.
  
Inform customers of available options for advertisement artwork, and provide samples.
  
Write copy as part of layout.
  
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  
Maintain assigned account bases while developing new accounts.
  
Process all correspondence and paperwork related to accounts.
  

-More than yearly Frequency of Task (Categories 1-7) Supplemental-

Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  
Arrange for commercial taping sessions, and accompany clients to sessions.
  
Write sales outlines for use by staff.
  

-Several times daily Frequency of Task (Categories 1-7) Core-

Provide clients with estimates of the costs of advertising products or services.
  
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  
Inform customers of available options for advertisement artwork, and provide samples.
  
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  
Process all correspondence and paperwork related to accounts.
  
Deliver advertising or illustration proofs to customers for approval.
  
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  
Identify new advertising markets, and propose products to serve them.
  
Recommend appropriate sizes and formats for advertising, depending on medium being used.
  
Maintain assigned account bases while developing new accounts.
  
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  
Draw up contracts for advertising work, and collect payments due.
  
Locate and contact potential clients to offer advertising services.
  
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  
Write copy as part of layout.
  
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  

-Several times daily Frequency of Task (Categories 1-7) Supplemental-

Write sales outlines for use by staff.
  
Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  
Arrange for commercial taping sessions, and accompany clients to sessions.
  

-Yearly or less Frequency of Task (Categories 1-7) Core-

Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  
Write copy as part of layout.
  
Identify new advertising markets, and propose products to serve them.
  
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  
Deliver advertising or illustration proofs to customers for approval.
  
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  
Draw up contracts for advertising work, and collect payments due.
  
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  
Inform customers of available options for advertisement artwork, and provide samples.
  
Locate and contact potential clients to offer advertising services.
  
Maintain assigned account bases while developing new accounts.
  
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  
Process all correspondence and paperwork related to accounts.
  
Provide clients with estimates of the costs of advertising products or services.
  
Recommend appropriate sizes and formats for advertising, depending on medium being used.
  

-Yearly or less Frequency of Task (Categories 1-7) Supplemental-

Arrange for commercial taping sessions, and accompany clients to sessions.
  
Write sales outlines for use by staff.
  
Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  

Education Training Experience

-On-Site or In-Plant Training-

None
  
Up to and including 1 month
  
Over 1 month, up to and including 3 months
  
Over 3 months, up to and including 6 months
  
Over 1 year, up to and including 2 years
  

-On-the-Job Training-

None or short demonstration
  
Anything beyond short demonstration, up to and including 1 month
  
Over 1 month, up to and including 3 months
  
Over 3 months, up to and including 6 months
  
Over 6 months, up to and including 1 year
  
Over 1 year, up to and including 2 years
  

-Related Work Experience-

None
  
Over 1 month, up to and including 3 months
  
Over 3 months, up to and including 6 months
  
Over 6 months, up to and including 1 year
  
Over 1 year, up to and including 2 years
  
Over 2 years, up to and including 4 years
  
Over 4 years, up to and including 6 years
  
Over 8 years, up to and including 10 years
  

-Required Level of Education-

High School Diploma (or GED or High School Equivalence Certificate)
  
Post-Secondary Certificate - awarded for training completed after high school (for example, in Personnel Services, Engineering-related Technologies, Vocational Home Economics, Construction Trades, Mechanics and Repairers, Precision Production Trades)
  
Some College Courses
  
Associate's Degree (or other 2-year degree)
  
Bachelor's Degree