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Advertising Sales Agents
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CheckoutCareers.com
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Advertising Sales Agents
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Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
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Degrees
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Abilities
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Oral Expression| | The ability to communicate information and ideas in speaking so others will understand. |
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Speech Recognition| | The ability to identify and understand the speech of another person. |
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Oral Comprehension| | The ability to listen to and understand information and ideas presented through spoken words and sentences. |
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Written Expression| | The ability to communicate information and ideas in writing so others will understand. |
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Near Vision| | The ability to see details at close range (within a few feet of the observer). |
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Written Comprehension| | The ability to read and understand information and ideas presented in writing. |
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Inductive Reasoning| | The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). |
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Speech Clarity| | The ability to speak clearly so others can understand you. |
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Deductive Reasoning| | The ability to apply general rules to specific problems to produce answers that make sense. |
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Fluency of Ideas| | The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). |
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Originality| | The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. |
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Problem Sensitivity| | The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. |
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Information Ordering| | The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). |
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Category Flexibility| | The ability to generate or use different sets of rules for combining or grouping things in different ways. |
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Mathematical Reasoning| | The ability to choose the right mathematical methods or formulas to solve a problem. |
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Selective Attention| | The ability to concentrate on a task over a period of time without being distracted. |
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Visualization| | The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged. |
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Time Sharing| | The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources). |
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Far Vision| | The ability to see details at a distance. |
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Flexibility of Closure| | The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material. |
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Memorization| | The ability to remember information such as words, numbers, pictures, and procedures. |
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Number Facility| | The ability to add, subtract, multiply, or divide quickly and correctly. |
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Speed of Closure| | The ability to quickly make sense of, combine, and organize information into meaningful patterns. |
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Visual Color Discrimination| | The ability to match or detect differences between colors, including shades of color and brightness. |
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Depth Perception| | The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object. |
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Auditory Attention| | The ability to focus on a single source of sound in the presence of other distracting sounds. |
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Perceptual Speed| | The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object. |
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Control Precision| | The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions. |
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Multilimb Coordination| | The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion. |
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Trunk Strength| | The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without 'giving out' or fatiguing. |
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Finger Dexterity| | The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects. |
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Manual Dexterity| | The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects. |
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Arm-Hand Steadiness| | The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position. |
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Gross Body Coordination| | The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion. |
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Speed of Limb Movement| | The ability to quickly move the arms and legs. |
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Glare Sensitivity| | The ability to see objects in the presence of glare or bright lighting. |
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Peripheral Vision| | The ability to see objects or movement of objects to one's side when the eyes are looking ahead. |
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Reaction Time| | The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears. |
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Stamina| | The ability to exert yourself physically over long periods of time without getting winded or out of breath. |
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Hearing Sensitivity| | The ability to detect or tell the differences between sounds that vary in pitch and loudness. |
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Night Vision| | The ability to see under low light conditions. |
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Spatial Orientation| | The ability to know your location in relation to the environment or to know where other objects are in relation to you. |
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Wrist-Finger Speed| | The ability to make fast, simple, repeated movements of the fingers, hands, and wrists. |
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Rate Control| | The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene. |
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Response Orientation| | The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part. |
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Sound Localization| | The ability to tell the direction from which a sound originated. |
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Interests
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Enterprising| | Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business. |
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Third Interest High-Point| | Tertiary-Cutoff/Rank Descriptiveness |
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First Interest High-Point| | Primary-Rank Descriptiveness |
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Conventional| | Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow. |
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Second Interest High-Point| | Secondary-Cutoff/Rank Descriptiveness |
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Social| | Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others. |
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Artistic| | Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules. |
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Realistic| | Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others. |
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Investigative| | Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally. |
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Knowledge
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Sales and Marketing| | Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
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Customer and Personal Service| | Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
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English Language| | Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
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Administration and Management| | Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
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Communications and Media| | Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
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Clerical| | Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology. |
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Economics and Accounting| | Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data. |
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Mathematics| | Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. |
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Education and Training| | Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects. |
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Transportation| | Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits. |
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Geography| | Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life. |
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Personnel and Human Resources| | Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems. |
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Public Safety and Security| | Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions. |
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Design| | Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models. |
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Computers and Electronics| | Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
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Law and Government| | Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process. |
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Telecommunications| | Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems. |
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Psychology| | Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders. |
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Production and Processing| | Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods. |
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Sociology and Anthropology| | Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins. |
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Philosophy and Theology| | Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture. |
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History and Archeology| | Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures. |
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Fine Arts| | Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture. |
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Therapy and Counseling| | Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance. |
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Foreign Language| | Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation. |
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Biology| | Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment. |
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Building and Construction| | Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads. |
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Chemistry| | Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods. |
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Mechanical| | Knowledge of machines and tools, including their designs, uses, repair, and maintenance. |
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Wages
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| District of Columbia | $52,500.00 |
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| North Carolina | $38,370.00 |
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| South Carolina | $32,720.00 |
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Related Careers
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Copy Writers| | Write advertising copy for use by publication or broadcast media to promote sale of goods and services. |
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Driver/Sales Workers| | Drive truck or other vehicle over established routes or within an established territory and sell goods, such as food products, including restaurant take-out items, or pick up and deliver items, such as laundry. May also take orders and collect payments. Includes newspaper delivery drivers. |
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Insurance Sales Agents| | Sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company. |
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Real Estate Sales Agents| | Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer. |
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Sales Representatives, Wholesale & Manufacturing, Technical & Scientific Products| | Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of post-secondary education. |
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Skills
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Negotiation| | Bringing others together and trying to reconcile differences. |
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Speaking| | Talking to others to convey information effectively. |
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Monitoring| | Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
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Social Perceptiveness| | Being aware of others' reactions and understanding why they react as they do. |
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Writing| | Communicating effectively in writing as appropriate for the needs of the audience. |
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Critical Thinking| | Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. |
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Reading Comprehension| | Understanding written sentences and paragraphs in work related documents. |
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Learning Strategies| | Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. |
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Complex Problem Solving| | Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
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Coordination| | Adjusting actions in relation to others' actions. |
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Persuasion| | Persuading others to change their minds or behavior. |
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Instructing| | Teaching others how to do something. |
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Service Orientation| | Actively looking for ways to help people. |
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Time Management| | Managing one's own time and the time of others. |
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Active Listening| | Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
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Active Learning| | Understanding the implications of new information for both current and future problem-solving and decision-making. |
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Mathematics| | Using mathematics to solve problems. |
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Judgment and Decision Making| | Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
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Management of Financial Resources| | Determining how money will be spent to get the work done, and accounting for these expenditures. |
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Troubleshooting| | Determining causes of operating errors and deciding what to do about it. |
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Management of Personnel Resources| | Motivating, developing, and directing people as they work, identifying the best people for the job. |
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Equipment Selection| | Determining the kind of tools and equipment needed to do a job. |
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Operation and Control| | Controlling operations of equipment or systems. |
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Operations Analysis| | Analyzing needs and product requirements to create a design. |
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Installation| | Installing equipment, machines, wiring, or programs to meet specifications. |
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Management of Material Resources| | Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work. |
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Operation Monitoring| | Watching gauges, dials, or other indicators to make sure a machine is working properly. |
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Systems Evaluation| | Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. |
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Systems Analysis| | Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. |
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Quality Control Analysis| | Conducting tests and inspections of products, services, or processes to evaluate quality or performance. |
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Programming| | Writing computer programs for various purposes. |
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Equipment Maintenance| | Performing routine maintenance on equipment and determining when and what kind of maintenance is needed. |
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Science| | Using scientific rules and methods to solve problems. |
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Technology Design| | Generating or adapting equipment and technology to serve user needs. |
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Repairing| | Repairing machines or systems using the needed tools. |
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Tasks
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| Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising. |
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| Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. |
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| Maintain assigned account bases while developing new accounts. |
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| Process all correspondence and paperwork related to accounts. |
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| Deliver advertising or illustration proofs to customers for approval. |
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| Draw up contracts for advertising work, and collect payments due. |
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| Locate and contact potential clients to offer advertising services. |
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| Provide clients with estimates of the costs of advertising products or services. |
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| Recommend appropriate sizes and formats for advertising, depending on medium being used. |
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| Inform customers of available options for advertisement artwork, and provide samples. |
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| Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. |
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| Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers. |
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| Consult with company officials, sales departments, and advertising agencies to develop promotional plans. |
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| Identify new advertising markets, and propose products to serve them. |
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| Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. |
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| Write copy as part of layout. |
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| Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. |
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| Gather all relevant material for bid processes, and coordinate bidding and contract approval. |
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| Arrange for commercial taping sessions, and accompany clients to sessions. |
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| Write sales outlines for use by staff. |
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Career Activities
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| Selling or Influencing Others |
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| conduct sales presentations |
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| sell products or services |
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| sell products through advertising |
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| Communicating with Persons Outside Organization |
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| interview customers |
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| make presentations |
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| Organizing, Planning, and Prioritizing Work |
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| prepare promotional plans |
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| Resolving Conflicts and Negotiating with Others |
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| negotiate term of sale or services with customer |
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| Getting Information |
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| access media advertising services |
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| obtain information from individuals |
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| Thinking Creatively |
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| design advertising layouts |
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| write advertising copy |
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| write sales or informational speeches |
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| Provide Consultation and Advice to Others |
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| advise clients or customers |
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| Updating and Using Relevant Knowledge |
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| use interpersonal communication techniques |
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| use knowledge of sales contracts |
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| use knowledge of written communication in sales work |
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| use public speaking techniques |
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| Performing for or Working Directly with the Public |
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| collect payment |
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| demonstrate goods or services |
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| provide customer service |
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| Processing Information |
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| calculate rates for organization's products or services |
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| compute financial data |
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| prepare list of prospective customers |
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| Making Decisions and Solving Problems |
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| determine customer needs |
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| Developing Objectives and Strategies |
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| develop advertising strategy |
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| formulate writing approach through analysis of advertising trends |
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| Interacting With Computers |
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| use computer graphics design software |
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| use computers to enter, access or retrieve data |
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| use word processing or desktop publishing software |
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| Monitor Processes, Materials, or Surroundings |
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| monitor consumer or marketing trends |
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Career Context
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| Deal With External Customers |
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| Telephone |
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| Contact With Others |
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| Face-to-Face Discussions |
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| In an Enclosed Vehicle or Equipment |
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| Time Pressure |
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| Letters and Memos |
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| Level of Competition |
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| Outdoors, Exposed to Weather |
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| Indoors, Environmentally Controlled |
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| Importance of Being Exact or Accurate |
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| Electronic Mail |
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| Work With Work Group or Team |
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| Structured versus Unstructured Work |
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| Frequency of Decision Making |
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| Freedom to Make Decisions |
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| Exposed to Contaminants |
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| Sounds, Noise Levels Are Distracting or Uncomfortable |
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| Pace Determined by Speed of Equipment |
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| Impact of Decisions on Co-workers or Company Results |
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| Very Hot or Cold Temperatures |
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| Coordinate or Lead Others |
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| Consequence of Error |
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| Importance of Repeating Same Tasks |
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| In an Open Vehicle or Equipment |
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| Physical Proximity |
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| Responsibility for Outcomes and Results |
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| Public Speaking |
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| Spend Time Sitting |
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| Spend Time Keeping or Regaining Balance |
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| Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls |
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| Frequency of Conflict Situations |
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Career Styles
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Dependability| | Job requires being reliable, responsible, and dependable, and fulfilling obligations. |
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Initiative| | Job requires a willingness to take on responsibilities and challenges. |
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Persistence| | Job requires persistence in the face of obstacles. |
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Achievement/Effort| | Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. |
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Attention to Detail| | Job requires being careful about detail and thorough in completing work tasks. |
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Adaptability/Flexibility| | Job requires being open to change (positive or negative) and to considerable variety in the workplace. |
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Stress Tolerance| | Job requires accepting criticism and dealing calmly and effectively with high stress situations. |
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Integrity| | Job requires being honest and ethical. |
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Cooperation| | Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. |
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Social Orientation| | Job requires preferring to work with others rather than alone, and being personally connected with others on the job. |
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Independence| | Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. |
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Self Control| | Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. |
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Innovation| | Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. |
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Concern for Others| | Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. |
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Leadership| | Job requires a willingness to lead, take charge, and offer opinions and direction. |
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Analytical Thinking| | Job requires analyzing information and using logic to address work-related issues and problems. |
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Career Needs
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Ability Utilization| | Workers on this job make use of their individual abilities. |
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Achievement| | Workers on this job get a feeling of accomplishment. |
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Working Conditions| | Workers on this job have good working conditions. |
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Autonomy| | Workers on this job plan their work with little supervision. |
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Creativity| | Workers on this job try out their own ideas. |
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Variety| | Workers on this job have something different to do every day. |
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Compensation| | Workers on this job are paid well in comparison with other workers. |
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Moral Values| | Workers on this job are never pressured to do things that go against their sense of right and wrong. |
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Responsibility| | Workers on this job make decisions on their own. |
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Social Status| | Workers on this job are looked up to by others in their company and their community. |
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Co-workers| | Workers on this job have co-workers who are easy to get along with. |
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Recognition| | Workers on this job receive recognition for the work they do. |
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Activity| | Workers on this job are busy all the time. |
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Advancement| | Workers on this job have opportunities for advancement. |
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Company Policies and Practices| | Workers on this job are treated fairly by the company. |
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Security| | Workers on this job have steady employment. |
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Supervision, Human Relations| | Workers on this job have supervisors who back up their workers with management. |
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Social Service| | Workers on this job have work where they do things for other people. |
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Authority| | Workers on this job give directions and instructions to others. |
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Independence| | Workers on this job do their work alone. |
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Supervision, Technical| | Workers on this job have supervisors who train their workers well. |
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Career Values
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Achievement| | Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. |
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Independence| | Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. |
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Working Conditions| | Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. |
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Relationships| | Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service. |
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Recognition| | Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status. |
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Support| | Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical. |
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